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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Madani: Multidisciplinary Scientific Journal
Apriko, Muhammad Syendi
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Inovasi Pengembangan Sistem Absensi Mahasiswa Magang Pada PT PLN ULP Ampera Nugroho, Farhan Dwi; Apriko, Muhammad Syendi
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14564536

Abstract

This research discusses the development of an attendance system for internship students at PT PLN ULP Ampera which aims to improve the efficiency and accuracy of attendance recording. The current attendance system still uses conventional methods in the form of uploading photos in WhatsApp groups which have several weaknesses such as the possibility of data manipulation and difficulty in verifying attendance. The research method used is Research and Development (R&D) with the stages of needs analysis, system design, prototype development, implementation, and evaluation and maintenance. The research results in the form of a mobilebased attendance application equipped with login features, account registration, dashboard, attendance with photos and GPS, and attendance history. This new system provides a solution for recording attendance that is more accurate, transparent, and integrated, so that it can help manage the internship program more effectively. The development of this system is expected to improve the quality of the internship program and encourage discipline and professionalism of internship students. 
TRANSFORMASI STRATEGI KOMUNIKASI PENERIMAAN MAHASISWA BARU DI PTKIN UNTUK MENARIK MINAT GEN Z Hadi, Abdul; Apriko, Muhammad Syendi
Linimasa : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): Januari 2026
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v9i1.40595

Abstract

This study examines the transformation of new student admission strategies at State Islamic Religious Universities (PTKIN), with a focus on UIN Raden Fatah Palembang, in responding to the dynamics of Generation Z interest as the dominant demographic group of prospective students. Generation Z is characterized by dependence on digital information, a preference for interactive and flexible learning environments, and a strong orientation toward values and identity. Employing a qualitative descriptive approach, data were collected through semi-structured interviews, observations, and document analysis involving university leaders, admissions staff, faculty representatives, and Generation Z students. Thematic analysis produced five main findings: (1) a transformation from a conventional bureaucratic model toward a technology-based adaptive system, such as SSE UMPTKIN and multiple selection pathways (SPAN-PTKIN, UMPTKIN); (2) Generation Z’s preference for digital engagement, authenticity, and career relevance; (3) the intensive use of digital tools, including Instagram, TikTok, webinars, and virtual campus tours as effective recruitment media; (4) efforts to balance Islamic identity with modern digital strategies; and (5) increased institutional competitiveness through strengthened branding and promotional reach. This study concludes that PTKIN’s transformation strategy strongly resonates with Generation Z through the integration of technological innovation and cultural authenticity. Social media campaigns and career-oriented messaging not only enhance prospective student engagement but also strengthen institutional credibility and differentiation. These findings contribute to broader discussions on educational transformation in Indonesia by highlighting how Islamic higher education institutions navigate the tension between tradition and innovation to remain sustainable and competitive.
Co-Authors Abdul Hadi Nugroho, Farhan Dwi