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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT
Muhammad Raihan Afrizy
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Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Transformasi Branding UMKM Snack Mak Asih: Penguatan Branding dan Pemasaran Berkelanjutan di Desa Jawa Tengah Nur Safitri Yeni; Helma Malini; Auryn Sela Vashti; Cristalia Sandra Irena; Muhammad Raihan Afrizy
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3741

Abstract

UMKM are crucial to local economies but constantly struggle with branding and digital marketing. This community service program supported Snack Mak Asih, an UMKM in Dusun Karya 1, Desa Jawa Tengah, Sungai Ambawang District, by strengthening its brand identity and marketing strategies. Using Participatory Learning and Action (PLA) and Service-Learning approaches, the program empowered university students as facilitators. The activities included designing effective product labels, creating eye - catching packaging, and using social media for digital promotion. The results clearly showed the UMKM participants grasping the importance of branding. The proactively making their own product label's and now they are ready to facing the modern market demands. This program not only enhanced product value but also highlighted the innovation in a competitive market. This intervention has proven its positive impact on business sustainability and bosted UMKM contribution to rural economic development.
Co-Authors Auryn Sela Vashti Cristalia Sandra Irena Helma Malini Nur Safitri Yeni