Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Business Journal
Haryana, Nanik
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Consumer Purchase Decision Making Behavior of Fashion Products on Shopee in Surabaya City Putri, Viona Rosalinda Dwi; Pertiwi, Tri Kartika; Haryana, Nanik
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.283

Abstract

This study aims to analyze the role of consumer trust in mediating the effects of affiliate marketing and online customer ratings on purchase decisions for fashion products among Shopee users in Surabaya. A quantitative approach was used in this research, with data collected through questionnaires from 100 Shopee users in Surabaya. The data analysis was conducted using the Partial Least Squares (PLS) method to examine the direct and mediating relationships between the variables: affiliate marketing, online customer ratings, consumer trust, and purchase decisions. Validity and reliability tests of the instruments were also performed to ensure the accuracy of the variable measurements in this research model.The findings indicate that affiliate marketing does not significantly drive consumer purchase decisions. However, consumer trust plays a key role in mediating the relationship between affiliate marketing and purchase decisions. Without trust, affiliate marketing promotions have limited influence. Additionally, online customer ratings positively influence purchase decisions, and consumer trust is crucial in mediating the relationship between online customer ratings and purchase decisions. Positive ratings from other customers enhance trust in both the product and the seller.
Sosialisasi Dampak Pernikahan Muda Terhadap Tingginya Anak Tidak Sekolah dan Angka Stunting di Desa Arjasa, Kecamatan Arjasa, Kabupaten Jember Chairani, Anisa Mauriska; Nabeel Ramadhan, Athaya Adhy; Lestari Saragih, Aulia Anggi; Selomitha Soffi, Auni Bhetrisia; Ashari, Aviva Putri; Octavia, Ayunda Fransis; Haryana, Nanik
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret IN PROGRESS
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7279

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman peserta tentang dampak pernikahan dini dan kaitannya dengan stunting serta mendorong motivasi melanjutkan pendidikan dan menjalankan pola asuh anak yang sehat. Metode yang digunakan adalah pendekatan edukasi interaktif dengan dua tahap, yaitu metode penyadaran (awareness building) mengenai risiko pernikahan dini dan metode edukasi tentang penyebab, dampak, serta strategi pencegahan stunting melalui pola asupan gizi seimbang, perawatan kesehatan, dan lingkungan yang mendukung tumbuh kembang anak. Kegiatan yang dilaksanakan di MTsN 5 Jember melibatkan 110 siswa kelas akhir SMP/sederajat dengan hasil menunjukkan peningkatan pemahaman peserta tentang risiko pernikahan dini dan stunting, perubahan sikap menolak pernikahan muda, serta partisipasi aktif dalam menyebarkan informasi dan menerapkan pola hidup sehat. Simpulan pengabdian ini menegaskan pentingnya edukasi berkelanjutan yang melibatkan sekolah, tenaga kesehatan, dan pemerintah daerah untuk menekan angka pernikahan dini dan stunting demi masa depan generasi muda yang lebih sehat dan berkualitas.
Co-Authors Ashari, Aviva Putri Chairani, Anisa Mauriska Lestari Saragih, Aulia Anggi Nabeel Ramadhan, Athaya Adhy Octavia, Ayunda Fransis Putri, Viona Rosalinda Dwi Selomitha Soffi, Auni Bhetrisia Tri Kartika Pertiwi