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All Journal Pengertian: Jurnal Pendidikan Indonesia (PJPI) Young Journal of Social Sciences and Humanities
Muhammad Rasya
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Humanities Education Social Sciences Other

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Marketing Strategies for "Pak De's Tempeh Chips": Enhancing Business Income and Performance Siti Anggun Ramadhani Br Sinaga; Desi Indah Safitri; Muhammad Rasya
Young Journal of Social Sciences and Humanities Vol. 1 No. 1 (2025): Young Journal of Social Sciences and Humanities
Publisher : Yayasan Bayt Shufiya Nusantara

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Abstract

Marketing strategy plays a crucial role in driving revenue growth and strengthening the market position of small businesses, particularly in competitive sectors where differentiation and consumer engagement are key. This study examines the marketing strategies employed by "Pak De Tempe Chips", a local culinary product made from tempeh, recognized as a distinctive traditional snack. Using a qualitative research approach, data were collected through in-depth interviews with the business owner, analysis of relevant documentation, and direct observation of the company's marketing activities. The research focuses on several strategic aspects, including the implementation of digital marketing techniques through social media platforms, offline promotional efforts, development of attractive and functional product packaging, and competitive pricing strategies. The findings indicate that this combination of marketing practices effectively enhances the visibility of the product, attracts new customers, and strengthens loyalty among existing consumers. In addition, innovations in flavor variants and responsive, personalized customer service have a significant impact on increasing revenue and differentiating the product in the market. The study provides practical insights and serves as a valuable reference for small business owners seeking to optimize marketing strategies, expand market reach, and improve profitability, particularly in the traditional and local food industry segment, where creativity and customer trust are essential for sustained growth.
Pembentukan Karakter Agama Islam Dalam Pendidikan Di Peguruan Tinggi Abellia Putri Ramadani; Rif’at Rechilya; Aura Anggun; Muhammad Rasya; M Wildhan Rahmatullah; Muhammad Billy Suryadhana; Zidane Kholik Anggara; Choiriyah, Choiriyah
Pengertian: Jurnal Pendidikan Indonesia (PJPI) Vol. 3 No. 2 (2025): Pengertian: Jurnal Pendidikan Indonesia (PJPI)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/pjpi.v3i2.1445

Abstract

Penelitian ini membahas tentang “Peran Pendidikan Agama Islam di Kampus dalam Membentuk Karakter Mahasiswa”. Pendidikan Agama Islam (PAI) merupakan salah satu bagian utama dari pembentukan karakter. Pendidikan karakter akan berkembang dengan baik jika dimulai dengan memberikan dasar karakter yang beragam kepada mahasiswa. Oleh karena itu, materi pendidikan agama Islam (PAI) di kampus menjadi salah satu pendukung dalam pendidikan karakter. Dengan mempelajari PAI, mahasiswa diajarkan “aqidah” sebagai dasar agama. Mahasiswa diajarkan Al-Quran dan hadis sebagai pedoman hidup, fiqih sebagai aturan hukum dalam berbuat baik, sejarah Islam sebagai contoh kehidupan, dan akhlak sebagai pedoman perilaku manusia untuk mengetahui kategori baik dan buruk. Oleh karena itu, tujuan utama pembelajaran pendidikan agama Islam (PAI) adalah untuk membentuk kepribadian dan karakter positif mahasiswa yang tercermin dari perilaku dan cara berpikir mereka dalam kehidupan sehari-hari. Selain itu, salah satu keberhasilan pembelajaran pendidikan agama Islam (PAI) di sekolah juga ditentukan oleh penerapan metode pembelajaran yang baik
Co-Authors Abellia Putri Ramadani Aura Anggun Choiriyah Choiriyah Desi Indah Safitri M Wildhan Rahmatullah Muhammad Billy Suryadhana Rif’at Rechilya Siti Anggun Ramadhani Br Sinaga Zidane Kholik Anggara