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All Journal Best Journal of Administration and Management KENDALI: Economics and Social Humanities
Hawa, Fariza Putri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Portfolio Diversification, Systematic Risk, and Stock Liquidity on Individual Investor's Portfolio Performance Fadhilah, Fauziyah; Natasha, Vivi; Hawa, Fariza Putri; Putri, Hasna Khalisha; Mahesa; Pandin, Maria Yovita R
Best Journal of Administration and Management Vol 4 No 2 (2025): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i2.381

Abstract

This study aims to analyze the influence of portfolio diversification, systematic risk, and stock liquidity on the portfolio performance of individual investors. The research approach used is quantitative with primary data obtained through the distribution of questionnaires to individual investors active in the Indonesian capital market. Sampling was carried out using the purposive sampling method with the criteria of respondents who have at least six months of investment experience. The collected data was analyzed using SPSS through validity, reliability, classical assumption tests, and multiple linear regression analysis. The results of the study show that simultaneously the variables of portfolio diversification, systematic risk, and stock liquidity have a significant effect on the portfolio performance of individual investors. Partially, systematic risk has a positive and significant effect on portfolio performance, while portfolio diversification and stock liquidity do not show a significant effect. These findings indicate that the characteristics of the Indonesian capital market, which are still sensitive to external factors, cause systematic risk to become the dominant factor in determining portfolio performance. This research is expected to contribute to individual investors in understanding the importance of market risk management and the implementation of effective diversification strategies.
ANALISIS IMPLEMENTASI CSR TERHADAP CITRA PERUSAHAAN PADA PT TELKOM INDONESIA (PERSERO) TBK Natasha, Vivi; Fadhilah, Fauziyah; Hawa, Fariza Putri; Rachmawati, Titiek
KENDALI: Economics and Social Humanities Vol. 4 No. 3 (2026): KENDALI: Economics and Social Sciences Humanities, Maret 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i3.1416

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi Corporate Social Responsibility (CSR) terhadap citra perusahaan pada PT Telkom Indonesia (Persero) Tbk periode 2022–2024. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Populasi dalam penelitian ini adalah seluruh aktivitas CSR PT Telkom Indonesia, dengan sampel berupa program CSR yang terdokumentasi dalam Laporan Tahunan (Annual Report) dan Laporan Keberlanjutan (Sustainability Report) tahun 2022–2024. Instrumen penelitian yang digunakan adalah pedoman dokumentasi dan studi literatur. Teknik pengumpulan data dilakukan melalui studi dokumentasi, sedangkan analisis data menggunakan metode content analysis dengan mengelompokkan program CSR berdasarkan konsep Triple Bottom Line, yaitu people, planet, dan profit. Hasil penelitian menunjukkan bahwa implementasi CSR PT Telkom Indonesia telah terstruktur dan terintegrasi dalam ketiga pilar tersebut, di mana aspek people berfokus pada peningkatan kualitas sumber daya manusia melalui digitalisasi dan edukasi, aspek planet menekankan pada pelestarian lingkungan dan pengurangan emisi karbon, serta aspek profit berorientasi pada pemberdayaan ekonomi masyarakat melalui pengembangan UMKM. Selain itu, implementasi CSR terbukti berkontribusi dalam membentuk citra perusahaan melalui dimensi personality, reputation, identity, dan value. Secara keseluruhan, CSR yang dijalankan tidak hanya bersifat filantropi, tetapi telah menjadi bagian dari strategi bisnis berkelanjutan yang mampu menciptakan nilai bersama serta memperkuat citra perusahaan di mata stakeholder.
Co-Authors Fadhilah, Fauziyah Mahesa Natasha, Vivi Pandin, Maria Yovita R Putri, Hasna Khalisha Titiek Rachmawati