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p-Index From 2021 - 2026
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All Journal Journal of Management, Economic, and Accounting
Zuliyansah, Zuliyansah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of Factors Influencing Consumer Interest In Purchasing Napoleon Cake As A Typical Medan Souvenir Zuliyansah, Zuliyansah; Ramadhan, Anggia; Sembiring, Rahmad
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1118

Abstract

This study aims to examine the effect of product quality, price, and service on consumers’ purchase intention of Napoleon cake as a typical souvenir from Medan. The research adopts a quantitative approach with data analyzed using multiple linear regression analysis. The sampling technique employed was non-probability sampling, involving 100 respondents. The findings reveal that product quality has a positive and significant influence on consumers’ purchase intention. Similarly, price and service both show positive and significant effects on consumers’ purchase intention. Simultaneously, product quality, price, and service collectively have a positive and significant impact on consumers’ purchase intention toward Medan Napoleon cake. R Square value of 0.197 (19.7%) indicates that the variation in purchase intention can be explained by these three variables, while the remaining 80.3% is influenced by other factors not included in this study.
Co-Authors , Rahmad Sembiring Ramadhan, Anggia