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All Journal Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Journal of Management, Economic, and Accounting
Suardana , Ida Bagus Raka
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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The Influence Of Work Ethic, Employee Competence, And Communication Quality On Employee Performance At The LPD Of Padang Sambian Village Kadu, Natalia; Suardana , Ida Bagus Raka
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1175

Abstract

The primary objective of this study is to examine how work ethic, employee competence, along with communication quality collectively impact employee performance within LPD Desa Pakraman Padang Sambian. In conducting this research, a quantitative methodology was applied through survey techniques that encompassed 35 employee members as participants. Given the limited scale of the population, the entire group of employees was utilized as the study sample, commonly referred to as census sampling technique. Information was systematically gathered via structured survey instruments, and subsequently processed through multiple linear regression analysis. This analytical approach was specifically designed to assess how predictor variables influence workforce outcomes, both when examined collectively (simultaneous effect) and when analyzed separately (partial effect). The findings obtained from this research reveal that when assessed collectively (simultaneous testing), work ethic, employee competence, along with communication quality demonstrate a significant influence on employee performance outcomes. This particular discovery suggests the capability of these three factors to jointly contribute toward describing the variations observed in employee performance among employees working at LPD Desa Pakraman Padang Sambian. However, when individual assessment (partial testing) was conducted, the results indicated that only employee competence together with communication quality exhibited significant influence on employee performance. Meanwhile, work ethic did not demonstrate any significant influence in this partial examination.
The Role of Promotions on Food Delivery Service Platforms in Shaping Generation Z’s Sustainable Behavior in Managing Food Waste Mahardika, Gede Reiki Nobel Wedatama; Suardana , Ida Bagus Raka
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 5 No. 1 (2026): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v5i1.1167

Abstract

The rapid development of digital technology has transformed marketing practices, particularly in competitive sectors such as the food industry. However, prior studies report inconsistent findings regarding the influence of digital marketing and brand awareness on purchase decisions, highlighting the need for evidence in specific local contexts. This study examines the effects of digital marketing and brand awareness on consumer purchase decisions at PT Bali Food Industry, a frozen fruit producer in Bali. A quantitative approach was employed using purposive sampling, resulting in 176 valid respondents who had seen the company’s advertisements and purchased its products. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression with SPSS, following reliability and classical assumption tests. The results indicate that digital marketing positively and significantly affects purchase decisions (B = 0.239; β = 0.382; t = 6.064; p < 0.001) and that brand awareness also has a positive and significant effect (B = 0.387; β = 0.426; t = 6.763; p < 0.001). Simultaneously, both variables significantly influence purchase decisions (F = 85.418; p < 0.001), explaining 49.5% of the variance (R² = 0.495). These findings suggest that optimizing digital marketing and strengthening brand awareness can meaningfully enhance consumer purchase decisions.
Co-Authors Kadu, Natalia Mahardika, Gede Reiki Nobel Wedatama