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All Journal Jurnal Manajemen Teori dan Terapan International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Joshi, Mahesh Chandra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Energy-Saving Labels, Social Media, and the Sequential Mediation of Curiosity and Attitude in Energy-Efficient Household Appliance Adoption Andika; Maslikhah; Tampubolon, Nobel Kristian Tripandoyo; Anisah, Tiara Nur; Joshi, Mahesh Chandra
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 3 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i3.76045

Abstract

Objective: This study examines the impact of energy-saving labels and social media on consumers' intentions to purchase energy-efficient household appliances (EHAs), utilizing the Stimulus-Organism-Response (S-O-R) framework with curiosity and attitude as sequential mediators. Design/Methods/Approach: Data were collected through an online consumer survey, which resulted in 318 valid responses. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to test the hypothesized relationships. Findings: The results indicate that energy-saving labels and social media significantly enhance consumer curiosity about EHAs, strengthening positive attitudes and purchase intentions. Curiosity and attitude sequentially mediate the effects of these external stimuli on purchase intention, with energy-saving labels exerting a more decisive influence than social media across the mediation pathway. Originality/Value: By extending the S-O-R framework to EHA adoption in a developing economy context, this study offers new insights into the psychological mechanisms shaping sustainable consumption, particularly the sequential mediation through curiosity and attitude. Practical/Policy implications: The findings suggest that clear energy-saving labels and culturally relevant social media campaigns can stimulate consumer curiosity and foster positive attitudes. These strategies can inform marketing practices and policy initiatives to accelerate EHA adoption and contribute to broader global sustainability goals.
Role of Business Technologies in the Outperformance of Firms Joshi, Mahesh Chandra; Gupta, Gaurav; Bansal, Deepak
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.249

Abstract

Since the onset of Industrial Revolution in Europe and United States, Technology becameintegral part of production and business. Started in 1712 the pace of research and innovation has becomemultifold. Started with technologies like Spinning Jenny, Newcomen steam engine, Locomotive,Telegraph communications, Photograph, Printing Machines the progressive journey includedtechnologies and products like Electricity, Automobile, phonograph, Airplane, Antibiotics, AtomicPower, Insecticides, Computers, Internet, Cloud, Robots, Artificial intelligence, Big Data and manymore to count. Technologies have significant influence on the business and society. According toeconomic historian Paul Bairoch (1750) Third World (Asia, Africa, Latin America) had GNP (PPP) inbillions of US dollars* 495 while First World (Western Europe, Northern America, Japan, Singapore andSouth Korea) had GNP (PPP) in billions of US dollars 155. In the year 1990, it reached to GNP (PPP) inbillions of US dollars 7640 and 19210 respectively. Empirical studies show that apart fromLiberalization, Privatization and Globalization (LPG), technological advances have influenced businessthroughout the world and lead to mass production, mass marketing and automation. On one hand it hashelped many firms including Indian to outperform on financial fronts but created challenges and threatsfor small firms. It has also resulted in to ethical and environmental concerns especially for ThirdWorld.Those Indian firms who relies on technologies have high market value like Reliance Jio ($65Billion/2020), Honda Cars India Ltd. (HCIL) , Grofers ($1 Billion), Paytm ($16 Billion), Flipkart ($37.6Billion). These companies have explored opportunities with the help of Emerging Technologies andmany are close to financial outperformance.
Co-Authors ANDIKA Anisah, Tiara Nur Bansal, Deepak Gupta, Gaurav MASLIKHAH Tampubolon, Nobel Kristian Tripandoyo