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All Journal Jurnal Ekonomi Manajemen Akuntansi Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Ni Putu Eka Saraswati
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Green Consumerism di Era Modern: Analisis Tren Dan Dinamika Perilaku Pembelian Berbasis Kesadaran Lingkungan I Gst Agung Adi Tanaya; Nyoman Dwika Ayu Amrita; Ni Putu Eka Saraswati; Ni Luh Gede Vivin Apriliani
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 2 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i2.379

Abstract

The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.
Optimalisasi Tanah Kas Padukuhan melalui Budidaya Cabai dan Pengembangan Tanaman Apotik Hidup sebagai Upaya Pemberdayaan Masyarakat Padukuhan Pudak Joko Riyanto; Cindy Sekarwati Amalia; Anindya Citra Maharani Ariyadewi; Hana Hanindita; Alvrisa Ayumi Russari; Amanah Farahdhita; Vuvut Permata Sari PH; Anjayna Rindi Prangesti; Ni Putu Eka Saraswati; Mentari Nurlita Ramadhan
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 4 No. 3 (2026): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v4i2.2732

Abstract

This community service activity aims to maximize the use of village land thru chili cultivation and the development of medicinal plants as a means of community empowerment. The activity was carried out in Padukuhan Pudak, Kalurahan Jepitu, Kapanewon Girisubo, Gunungkidul Regency as part of the implementation of the Community Service Program (KKN). The method of implementing the activities includes the stages of observation and identification of land potential, coordination with the village government and the community, land preparation, planting, socialization to the community, and monitoring the development of the plants. The village's communal land, which had previously not been well-utilized, was then processed and used for two types of cultivation: chili pepper cultivation and the cultivation of medicinal plants, which include ginger, turmeric, galangal, and lemongrass. The results of the activities show that the utilization of the land has been able to increase community awareness in effectively using local resources and enhance the community's knowledge of basic plant cultivation techniques. In addition to potentially providing economic benefits thru chili harvests, the presence  of  medicinal  plants  can  also  support  community independence in using family medicinal plants. Thus, this activity not only enhances the utilization of village land but also promotes community empowerment thru increased knowledge, participation, and sustainable management of local resources.
Co-Authors Alvrisa Ayumi Russari Amanah Farahdhita Anindya Citra Maharani Ariyadewi Anjayna Rindi Prangesti Cindy Sekarwati Amalia Hana Hanindita I Gst Agung Adi Tanaya Joko Riyanto Mentari Nurlita Ramadhan Ni Luh Gede Vivin Apriliani Nyoman Dwika Ayu Amrita Vuvut Permata Sari PH