Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Triani, Agnes Bunga
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Online Visual Merchandising Dan Promosi Penjualan Online Terhadap Impulse Buying Di Aplikasi Tokopedia Triani, Agnes Bunga; Suryani, Wan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.5751

Abstract

The purpose of this study is to determine what factors trigger potential consumers to buy goods on the marketplace. In addition, to provide additional insight to readers that impulse buying cannot help someone achieve their desired financial goals. The population in this study was 272 people from the Pondok Cindur community. The sample in the study was 73 people taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The research results show that online visual merchandising has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying and online visual merchandising and sales promotion together have a simultaneous effect on impulse buying in the Tokopedia application in the Pondok Cindur community
Co-Authors Wan Suryani