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All Journal JURNAL LENTERA BISNIS
Dewa, Muhammad Rakha Kusuma
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Economics, Econometrics & Finance Social Sciences

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PERAN SIKAP DALAM MEMEDIASI PENGARUH INNOVATIVENES, MATERIALISME DAN FINANCIAL PRESSURE TERHADAP NIAT BELI PRODUK PRE LOVE Dewa, Muhammad Rakha Kusuma; Kuswati, Rini
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2051

Abstract

This study aims to examine the influence of psychological and social factors on the purchase intention of secondhand clothing among Generation Z. Using a quantitative approach, data were collected from 203 Generation Z respondents who had purchased secondhand clothing through a structured questionnaire based on Likert scale. The sample was selected using purposive sampling to ensure respondents met specific criteria regarding secondhand product purchase experience. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via Smart PLS 3.2 to test the validity, reliability, and relationships between variables, both direct and mediated effects. The results indicate that factors such as fashion innovativeness, materialism, financial pressure, and attitudes toward trends and cleanliness significantly influence the purchase intention of secondhand clothing, mediated by attitudes toward trendy styles. These findings provide important insights into Generation Z consumer behavior and offer practical implications for secondhand clothing businesses in designing targeted marketing strategies
Co-Authors Rini Kuswati