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All Journal BJHTCR
Kessler, Kristel
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Arts Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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The Meaningful Tourism Paradigm in Africa and Asia: A Movement for Transformative Practice Arlt, Wolfgang Georg; von Cranach, Stacy; Kessler, Kristel; Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/bah36131

Abstract

This article introduces the Special Focus topic on the Meaningful Tourism paradigm, analysing its application as a transformative movement across Africa and Asia. Framed by the need for holistic sustainability beyond quantitative growth, the paradigm mandates the alignment of six core stakeholders: visitors, communities, employees, businesses, government, and environment through objective benefits and subjective satisfaction, measured by SMART KPIs. Drawing on multi-case observations from Cameroon to Mongolia, the analysis reveals how this framework addresses entrenched challenges like economic leakage, cultural erosion, and environmental pressure. It positions Meaningful Tourism as a strategic tool enabling destinations to ‘leapfrog’ unsustainable practices, foster inclusive growth, and build resilience. The synthesis concludes that the paradigm’s global adoption signifies a critical shift from a niche initiative to an essential movement for equitable and future-proof tourism.
Co-Authors Arlt, Wolfgang Georg Subadra, I Nengah von Cranach, Stacy