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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Journal of Communication and Public Relations (JCPR)
Athaya Almira Nur Azzahra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Strategi Komunikasi Digital Berbasis IMC pada Perusahaan Penempatan Pekerja Migran Athaya Almira Nur Azzahra
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2004

Abstract

Digital transformation in labor migration services in Indonesia is increasingly urgent as the reliance on digital platforms for communication, recruitment, and promotion increases. This study aims to examine the digital communication strategies implemented by the Indonesian Migrant Worker Placement Company (P3MI), with a focus on ethical practices, integrated marketing communication (IMC), as well as opportunities for future strategy development. The approach used is qualitative descriptive through literature study and participatory observation of PT Mitra Sinergi Sukses (MSS), a licensed P3MI that actively utilizes Instagram and official websites to reach prospective migrant workers. The results of the study show four main findings. First, although MSS displays visual consistency in digital branding, its communication strategy has not been integrated across platforms, thus weakening IMC's effectiveness. Second, the level of audience engagement is relatively low, characterized by a lack of interaction and the absence of two-way dialogue on social media. Third, from the aspect of communication ethics, weaknesses were found in the delivery of information, especially the promotion of successful migration without transparency regarding procedures and risks, as well as the use of personal data without adequate explanation or consent. Fourth, although the website provides a destination country-based registration form, there is no structured Customer Relationship Management (CRM) system or audience segmentation strategy. On the other hand, this study identifies significant opportunities for MSS to strengthen its digital presence through the use of artificial intelligence (AI) to increase audience engagement, CRM implementation, and the development of storytelling based on the diaspora community. This study concludes that the shift from one-way promotional communication to ethical, integrated, and data-driven strategies is an essential step in the empowerment of prospective migrant workers and the protection of the global workforce.
Analysis of Strategy and Communication Approach in The Green Campaign of Luxcrime x Seven Clean Seas on Social Media (Tiktok & Instagram) Devany Dwi Putri Halim; Athaya Almira Nur Azzahra
Journal of Communication and Public Relations Vol. 5 No. 1 (2026): Journal of Communication and Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1050051202610

Abstract

The growing public concern for environmental issues has encouraged beauty brands to adopt sustainable and socially responsible marketing approaches. This study examines the collaborative campaign between Luxcrime and the environmental organization Seven Clean Seas, which promoted ocean conservation through the purchase of selected beauty products. The study aims to analyze the digital communication strategies used in the campaign and to explore how public-figure involvement and consumer engagement contributed to shaping Luxcrime’s brand value. A qualitative case study method was applied, drawing on social media content observation, campaign documentation, and in-depth interviews with key stakeholders. The findings show that the campaign integrated emotional messaging, strong visual identity, and calls to action that resonated with younger audiences on Instagram and TikTok. Influencer participation, particularly when done voluntarily, enhanced trust and strengthened the perception of Luxcrime as a socially responsible brand. The analysis also highlights how controlled communication channels allowed Luxcrime to maintain message clarity while collaboration with an environmental NGO added credibility to the sustainability claims. These elements collectively supported the development of positive brand associations and consumer appreciation toward the campaign. The study provides insights into how visual storytelling, authenticity, and strategic partnerships contribute to the effectiveness of digital green marketing campaigns.
Co-Authors Devany Dwi Putri Halim