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All Journal Jurnal Ekonomi Perjuangan (JUMPER)
Asri Irwanti, A.Azzahra
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Economics, Econometrics & Finance

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ANALISIS PENGARUH TIKTOKSHOP TERHADAP PENINGKATAN MINAT BERWIRAUSAHA MAHASISWA (STUDI KASUS PADA MAHASISWA FEB UNM) Maharani, Radysa Puteri; Asri Irwanti, A.Azzahra; Ida Ariqah, Nurul; Mubarak, Abdullah; Jibriyanti, Jibriyanti; Nursanti, Nursanti; Rahman Ali, Andi Fazlur
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2539

Abstract

This study aims to evaluate the impact of TikTok Shop as an e-commerce platform on entrepreneurial interest among students of the Faculty of Economics and Business, Makassar State University (FEB UNM). The method used is a quantitative approach with simple linear regression analysis, where data is collected through questionnaires from active students of FEB UNM. The results showed that TikTok Shop has a significant positive influence on entrepreneurial interest with a coefficient of determination of 77%. This study also confirms the importance of increasing digital literacy and using TikTok Shop for business. Hopefully, the results of this study can provide practical information for students and theoretical contributions to the development of entrepreneurship studies. Suggestions for future research include further exploration of the long-term impact of TikTok Shop on the sustainability of students' businesses.
Co-Authors Abdullah Mubarak Ida Ariqah, Nurul Jibriyanti, Jibriyanti Maharani, Radysa Puteri Nursanti Nursanti Rahman Ali, Andi Fazlur