Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Annals of Management and Organization Research
Padmoprayitno, Amir Indrabudiman
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Promotion Mix, Price, and Service Quality on Study Decisions Widjaya, Ady; Padmoprayitno, Amir Indrabudiman
Annals of Management and Organization Research Vol. 3 No. 3 (2022): February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v3i3.1350

Abstract

Purpose: This research aimed to test and empirically analyze the influence of the Promotion Mix, Price, and Service Quality on students’ decisions to Select Universitas Budi Luhur Jakarta. Research Method: The method used was quantitative, and multiple linear regression was conducted with SmartPLS to estimate the impact of study decision on promotion mix, price, and service quality. Results: The results showed that advertising and service quality positively affect university decision-making at Universitas Budi Luhur. Meanwhile, the price significantly and negatively affected the decision to study at Universitas Budi Luhur. Limitation: This research is limited to Universitas Budi Luhur general strategy to attract prospective students during intense competition. Contribution: To increase students’ interest, the new admissions department should improve the message content in advertisements, be more friendly and polite, make presentations more attractive, and improve service quality and library facilities.
Co-Authors Widjaya, Ady