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All Journal Jurnal Ilmu Sosial dan Humaniora
Advent Rengu, Yohanes Baptista
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Gaya Hidup terhadap Penggunaan PayLater serta Dampaknya terhadap Kesejahteraan Mahasiswa di Yogyakarta Wijayanti, Roro Rahma; Advent Rengu, Yohanes Baptista; Septianti, Anita Tania
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/x6m4s039

Abstract

The development of PayLater services among Yogyakarta students shows a significant upward trend in line with the emergence of a consumerist lifestyle and the influence of digital culture. Ease of access, attractive promotions, and social pressure through social media encourage students to use PayLater not only for their needs but also as a means of building self-image. This phenomenon raises concerns regarding financial responsibility and a decline in student well-being. This study aims to analyze the influence of lifestyle on PayLater usage and its impact on the well-being of students in Yogyakarta. Using a quantitative approach, this study tests three main hypotheses: the influence of lifestyle on PayLater usage, the influence of PayLater usage on well-being, and the role of PayLater usage as a mediator between lifestyle and well-being. The results are expected to provide a more comprehensive understanding of student consumer behavior in the digital era and its impact on their economic, social, and psychological conditions. These findings are expected to provide a basis for students, educational institutions, and digital financial institutions to improve financial literacy and encourage wiser use of digital credit services.
Co-Authors Septianti, Anita Tania Wijayanti, Roro Rahma