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All Journal Jurnal Ilmu Sosial dan Humaniora Custodia: Journal of Legal, Political, and Humanistic Inquiry
Septianis Afipah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Indonesia Terhadap Kasus Multinasional: Kegagalan Perusahaan GSK dalam Menangani Obat Zantac Arya Tirta Suardi; Fazriel Pramuditya; Muhammad Rully Febriansyah; Sulaeman Kahfi Winata; Septianis Afipah
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tsdk9x66

Abstract

Penarikan obat Zantac (ranitidine) oleh GlaxoSmithKline (GSK) akibat temuan kontaminasi N-Nitrosodimethylamine (NDMA) menunjukkan kelemahan dalam tata kelola farmasi global dan pengawasan keamanan obat. Kasus ini menjadi penting bagi Indonesia sebagai negara berkembang yang bergantung pada obat impor dan kerangka regulasi internasional. Artikel ini menganalisis respons Indonesia terhadap kasus Zantac melalui penguatan kewenangan Badan Pengawas Obat dan Makanan (BPOM), harmonisasi standar farmasi nasional dengan regulasi global, serta pemanfaatan diplomasi kesehatan untuk memastikan akuntabilitas perusahaan farmasi multinasional. Artikel ini berargumen bahwa respons Indonesia tidak semata bersifat teknis-regulatif, tetapi juga merupakan upaya strategis untuk memperkuat kapasitas negara dalam tata kelola obat global. Temuan penelitian menegaskan pentingnya kerja sama antara pemerintah, institusi internasional, dan industri farmasi dalam mencegah kasus serupa dan meningkatkan perlindungan konsumen.  
Strategi Unilever dalam Dinamika Politik Ekonomi Global Tahun 2023-2025: Adaptasi Korporasi Multinasional terhadap Kebijakan dan Kepentingan Negara Fadilah Affwa; Nasywa Aisyiah Hilda Jannati; Shafa Kamila Khairunnisa; Tiara Witaloka; Septianis Afipah
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 2 (2025): December: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/h9dahd68

Abstract

This study examines Unilever’s strategic responses to global political economy dynamics during the 2023-2025 period by positioning multinational corporations as non-state actors that interact directly with state policies and national interests. The research adopts a qualitative descriptive-analytical approach, drawing on secondary data sources including official corporate reports, state policy documents, and scholarly literature on international political economy. The findings indicate that geopolitical fragmentation, the strengthening of national policy frameworks, and the politicization of energy, food security, and labor issues have collectively shaped the strategic environment influencing Unilever’s decision-making processes. In response, the company has implemented supply chain diversification, reinforced local production capacities, ensured compliance with national regulations, and strategically managed its relationships with government institutions. The study further reveals that Unilever does not merely adapt to state policies but also contributes to shaping global governance practices and international standards. These findings underscore the necessity of employing a political economy approach to analyze multinational corporate strategies in order to comprehensively understand power relations, national interests, and evolving global dynamics.  
Strategi PT Indofood dalam Memasuki Pasar Nigeria Tahun 2024-2025 Iis Mulyani; Lita Sari Rahayu; Muhammad Rizki Al-Fataah; Zalif Nasrudin; Septianis Afipah
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 2 (2025): December: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4jvdz151

Abstract

This study discusses PT Indofood's strategy in expanding its market penetration in Nigeria during 2024-2025, emphasizing the influence of the country's political structure and regulations on the dynamics of corporate expansion. Nigeria is a potential market with a large population, but political instability, fluctuations in import policies, and government intervention in the food sector create significant obstacles for multinational companies. The research uses a qualitative-descriptive approach through a single case study of Indofood and its joint venture, Dufil Prima Foods, utilizing secondary data from official reports, academic publications, and credible business reports to strengthen the validity of the findings. The results of the discussion show that fluctuating political stability and exchange rate liberalization policies affect Indofood's production costs, supply chain strategies, and marketing adaptation patterns. The company applies its advantages as an EMNC through cost efficiency, localization of raw materials, and value chain resilience to respond to political and economic risks. This study confirms that Indofood's success in Nigeria is highly dependent on its ability to read political dynamics and design adaptive strategies to changes in state policy.
Dampak Apple Inc. Sebagai TNC terhadap Daya Saing dan Perkembangan Produk Lokal Advan di Indonesia Rivki Aprilian; Muhammad Rifa; Rayhan Muhammad Akmal; Nazzir Abdul Majid; Septianis Afipah
Journal of Legal, Political, and Humanistic Inquiry Vol 1 No 3 (2026): March: Custodia: Journal of Legal, Political, and Humanistic Inquiry
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/dav2b171

Abstract

This study analyzes the impact of Apple Inc. as a transnational corporation on the competitiveness and development of local products produced by Advan in Indonesia through the lens of interdependence theory. Employing a qualitative descriptive approach based on secondary data, this research examines how global corporate dominance shapes local industrial dynamics. The findings indicate that Apple’s strong market position, supported by brand globalness, technological innovation, and integration into global value chains, generates competitive pressure on local producers. However, this pressure does not solely result in marginalization. Instead, it stimulates adaptive strategies among local firms, including product differentiation, price adjustments, and alignment with domestic consumer preferences. The study also highlights the strategic role of the Indonesian government in mediating global–local relations through industrial and regulatory policies such as the Local Content Requirement. Within the interdependence framework, the relationship between Apple and Advan reflects a complex interaction of competition and mutual reliance, where global firms depend on emerging markets while local industries leverage global standards as benchmarks for upgrading. This dynamic underscores the potential of transnational corporate presence to contribute to domestic industrial transformation when supported by coherent national policies.  
Co-Authors Arya Tirta Suardi Fadilah Affwa Fazriel Pramuditya Iis Mulyani Lita Sari Rahayu Muhammad Rifa Muhammad Rizki Al-Fataah Muhammad Rully Febriansyah Nasywa Aisyiah Hilda Jannati Nazzir Abdul Majid Rayhan Muhammad Akmal Rivki Aprilian Shafa Kamila Khairunnisa Sulaeman Kahfi Winata Tiara Witaloka Zalif Nasrudin