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All Journal Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi
Shela Ameylia Syah Putri
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Manajemen Hubungan Masyarakat dalam Pembentukan Brand Image Sekolah di MTsN 2 Kota Kediri Untung Khoiruddin; Shela Ameylia Syah Putri
Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi Vol. 2 No. 3 (2025): Sosaintek: Jurnal Ilmu Sosial Sains dan Teknologi, September, 2025
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/9cbg9566

Abstract

This research aims to explain public relations efforts and media in forming the school brand image at MTsN 2 Kediri City. This research uses a qualitative approach with a case study type of research. This research was conducted at MTsN 2 Kediri City. In the data collection process, observation, interviews and documentation techniques were used. Data analysis uses the Miles, Huberman, and Saldana interaction model which includes data condensation, data display, and conclusions. Data checking in this study used increased persistence and triangulation. The results of this research show that: (1) Public relations efforts in forming a school brand image are by using a structured management system starting from planning, organizing, implementing and evaluating. (2) the media used by public relations in forming the school's brand image include direct communication, social media, print media, as well as accommodating community aspirations which are well managed through SOPs for community complaint guidelines (DOMAS). Public relations emphasizes social media because it has a wide reach and is more effective and efficient.
Co-Authors Untung Khoiruddin