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helwend, filia
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS STUDI KELAYAKAN USAHA PADA UMKM TOKO SINAR helwend, filia; SASABONE, IMELDI; RATULOHAIN, DELAVITA; SOUMOKIL, MELANY; TUAKORA, SELVI INGGRIT; LESSY, MINARSY
Jurnal Multidisipliner Kapalamada Vol. 4 No. 04 (2025): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v4i04.1998

Abstract

This study aims to analyze the business feasibility of MSME Toko Sinar from the market and marketing aspects. The research adopts a qualitative field research approach, with Toko Sinar MSME as the object of study. Data were collected through in-depth interviews, direct observation, and documentation involving the main informant, the business owner Rian Sinaga. The analysis focuses on market and marketing components, including product, pricing, location, distribution, and promotion. The results indicate that Toko Sinar is feasible from the market and marketing perspectives. The products offered have established brand identity, attractive names, and appealing packaging that enhances consumer interest. Pricing strategies are considered affordable and aligned with the target market’s purchasing power. The business location is strategic and supported by accessible distribution channels, facilitating consumer reach. Furthermore, the promotional strategies implemented are attractive and relatively effective in expanding market coverage. These findings suggest that Toko Sinar has strong potential for sustainable business development and improved market competitiveness.
Co-Authors LESSY, MINARSY RATULOHAIN, DELAVITA SASABONE, IMELDI SOUMOKIL, MELANY TUAKORA, SELVI INGGRIT