Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal Of Science, Technology & Management (IJSTM)
Chairunnisa, Riza
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Price Perception, Product Quality, Promotion, Brand Image on Repurchase Intention of Wardah Lipstick Products (Study on Customers of UD. Ghaisani cosmetics Rantau Prapat) Chairunnisa, Riza; Zebua, Yuniman; Pitriyani, Pitriyani
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.513

Abstract

The use of cosmetics is increasing along with the number of influencers and public figures who exemplify the results of the use of cosmetic products. In the Indonesian context, of course, halal cosmetics are an important consideration in choosing cosmetics. In this study, the researcher intends to examine one of the halal cosmetic products from the Wardah brand. This study intends to examine the effect of perceived product price, product quality, promotion and brand image on consumer repurchase intentions from UD. Ghaisani Cosmetics. This study uses a quantitative approach and data collection is carried out using an online questionnaire. The sample in this study were women who had bought wardah brand lipstick products at UD. Ghaisani Cosmetics. The results of this study indicate that all predictors of variables affect consumer intention to repurchase Wardah brand lipstick at UD. Ghaisani Cosmetics.
Co-Authors Pitriyani Pitriyani Zebua, Yuniman