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All Journal International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Islamic Economics and Business
Nurul Khaerani, Siti
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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A Literature Review: Challenges of Internationalization in Small and Micro Enterprises Medium (SMEs) Nurul Khaerani, Siti; Sudarmiatin, Sudarmiatin; Sumarsono, Hadi
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.827

Abstract

This article aims to find out the challenges faced by SMES in entering international markets. The methodology in writing this article is literature review. And limited to articles related to field studies. The search results found several articles with the specified keywords. Some of the challenges faced by SMEs in entering international markets in several countries such as Fiji, Nigeria, India, Nepal, Bangladesh, Finland and Sweden in entering international markets include access, both access to limited knowledge of international markets, access to finance, geographical conditions, and several other challenges. It is hoped that this article will provide benefits for finding solutions in facing the challenges of SMEs in facing the international market.
The Integration Of Digital Marketing And Ecotheological Values In Export-Oriented Msmes To Access Global Markets Nurul Khaerani, Siti
Indonesian Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v10i2.5637

Abstract

This study aims to deeply understand the experiences of export-oriented MSME (Micro, Small, and Medium Enterprises) actors in implementing digital marketing and ecotheological values as strategies to enter the global market. Employing a qualitative approach with a phenomenological method, the research involved six MSMEs in Lombok and fourteen informants, consisting of business owners, production staff, and marketing personnel. Data were collected through in-depth interviews, non-participant observation, and field documentation. The findings reveal that social media platforms such as WhatsApp, Instagram, and Facebook have been utilized as tools for communication and promotion. However, challenges persist, including limited human resources, concerns over design plagiarism, and irregular content updates. Several MSMEs prefer WhatsApp for its perceived safety and personal engagement, while Instagram usage is restricted to preserve the exclusivity of handmade and limited-edition products. In terms of ecotheology, MSMEs demonstrate a strong commitment to sustainability through the use of local raw materials such as seashells, clay, rattan, and water hyacinth, as well as traditional production processes free from chemical additives. A notable challenge arises in obtaining eco-friendly product certification, which must be conducted outside the region and incurs additional time and cost. The findings are analyzed using five grand theories: Resource-Based Perspective (RBP) to assess competitive advantage based on local resources; Technology Acceptance Model (TAM) to understand social media adoption; Digital Capability Theory to evaluate internal readiness; Green Export Strategy to highlight sustainability in export practices; and Internationalization Theory to map the process of global market expansion. This study recommends strengthening digital literacy, facilitating green certification, and developing an integrative model that combines spiritual values, technology, and culturally rooted export strategies to enhance the global competitiveness of MSMEs.
Co-Authors Hadi Sumarsono Sudarmiatin