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All Journal International Journal Of Science, Technology & Management (IJSTM) Multifinance
Zeqing, Liu
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Greening Business For Sustainability: The Strategic Role of Green HRM, Innovation and Employee Behavior in Coal Power Plants in Sumatera, Indonesia Zeqing, Liu; Alfansi, Lizar; Usman, Berto
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1294

Abstract

This study examines the influence of Green Human Resource Management (GHRM) on Sustainability Performance (SP) in coal-fired power plants (PLTUs) in Indonesia, with Green Innovation (GI) and Employees’ Green Behavior (EGB) as mediators. Results show that GHRM significantly drives both GI and EGB, and directly improves SP. Indirect effects are even stronger, as GI and EGB enhance sustainability outcomes across environmental, social, and economic dimensions. These findings confirm GHRM as a critical driver of sustainability in energy-intensive industries. Based on the results, this study contributes theoretically by integrating GHRM with the Triple Bottom Line, extending the Resource-Based View and AMO framework, and linking micro-level green behaviors to macro-level sustainability outcomes. It also highlights the contextual relevance of GHRM in high-impact industries and underscores innovation as a strategic HRM outcome. Practically, energy companies should embed sustainability in HR practices, strengthen eco-innovation, and foster green behaviors through incentives and cultural alignment. Policymakers are encouraged to enhance regulatory support, while collaboration across sectors can accelerate the diffusion of sustainable practices. Overall, aligning HRM with green strategies provides both theoretical enrichment and actionable guidance for advancing corporate sustainability.
MANAGEMENT STRATEGIES FOR THE DEVELOPMENT OF MICRO ENTERPRISES IN NORTH BENGKULU DISTRICT Wardhani, Anjari Wahyu; Zeqing, Liu; Zhiquan, Zhang; Nurazi, Ridwan; Usman, Berto
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.349

Abstract

The objective of this community service program (PKM) is to analyze management strategies for the development of micro-entrepreneurs in North Bengkulu Regency, with a focus on the promotion of QRIS (Quick Response Code Indonesian Standard) usage and the provision of Medium Business Credit (KUM) by Bank Bengkulu to support the growth of micro, small, and medium enterprises (MSMEs) in the region. The research employs lecture methods, interactive discussions, and simulation techniques to obtain a comprehensive understanding of business profiles, challenges faced, and the financial needs of MSMEs. The QRIS outreach initiative is conducted through various media and hands-on training sessions aimed at improving digital literacy and promoting the adoption of digital payment technologies among entrepreneurs. Additionally, management strategies are implemented to assist MSMEs in accessing Medium Business Credit provided by Bank Bengkulu. These strategies include business plan development, technical assistance, and financial management training. The results indicate that the use of QRIS enhances transaction efficiency and market access for MSMEs. Meanwhile, access to Medium Business Credit enables entrepreneurs to secure the capital needed for business expansion and increased production capacity. Strategic training and managerial assistance have proven effective in improving business management capabilities, which in turn enhance business performance and sustainability. Recommendations include expanding QRIS outreach programs, tailoring credit products to better suit MSME needs, and providing continuous management support to ensure stable and sustainable growth for MSMEs in North Bengkulu District.
Co-Authors Alfansi, Lizar Berto Usman, Berto Ridwan Nurazi, Ridwan Wardhani, Anjari Wahyu Zhiquan, Zhang