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The Sustainable Tourism Potential Of The “1000 STEPS” In Sitio Natipunan, Ifugao: An ASEAN Standard Community-Based Tourism Assessment Piyaje W. Mahingyan; Angelika B. Valiente; Raiza G. Paransac; Apple B. Bucad; Rhoann P. Santos; Emanuel A. Gamiao; Client William M. Malinao
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1164

Abstract

Community-based tourism (CBT) has emerged as a sustainable alternative to mass tourism, prioritizing local empowerment, environmental preservation, and cultural integrity. The “1,000 Steps” in Sitio Nagtipunan, Sto. Domingo, Alfonso Lista, Ifugao, represents an emerging tourism destination that embodies these principles by promoting community engagement and environmental stewardship. Despite its natural beauty and cultural richness, the site’s viability as a CBT destination remains underassessed. Determining its alignment with the ASEAN Community-Based Tourism (CBT) Standard is essential to establish a sustainable tourism framework that enhances local livelihoods, fosters effective governance, and strengthens environmental management. The study aimed to assess the potential of the “1,000 Steps” as a CBT site by evaluating its performance based on ASEAN CBT dimensions. Employing a descriptive research design, data were gathered from 218 respondents, including residents, tourists, and local officials, through a structured and patterned questionnaire. Statistical tools, including mean, frequency, and percentage, were utilized in the data analysis. Results revealed strong community participation and transparent governance, high partnership effectiveness, and solid contributions to social well-being. Environmental conservation practices were positively rated, while tour and guiding services achieved the highest rating, reflecting both cultural sensitivity and visitor satisfaction. However, food and beverage services and management showed moderate adherence to standards, highlighting areas for improvement in hygiene and training. Findings confirm that active community involvement enhances the sustainability of tourism. Practically, the study provides an evidence-based framework for policymakers and planners to integrate ASEAN CBT standards into rural destinations, promoting inclusive, culturally grounded, and environmentally sustainable tourism development in the Philippines.
Smart Hospitality: Key Drivers of Digital Technology Usage of Hotels in Cauayan City, Isabela, Philippines Rojohn Mark P.Ramiscal; Mark Joseph Martinez; Jayson Pallaya; Rafael Villasana; Albert S. Alejandro; Client William M. Malinao
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1373

Abstract

In an era where digital innovation reshapes the hospitality industry, hotels’ ability to adopt and integrate smart technologies has become a critical determinant of competitiveness and service excellence. Thus, this study investigated the key factors influencing digital technology adoption among hotels in Cauayan City, Isabela, Philippines- an emerging tourism hub. Specifically, it aimed to (1) identify drivers affecting digital technology usage, (2) determine the level of usage of digital technologies, and (3) examine the relationships between these factors and actual technology usage. A descriptive–correlational design was employed, collecting data from 135 hotel managers and staff via a validated and reliable survey instrument (Cronbach’s α = 0.91). Using frequency and percentage distribution, weighted means, Pearson-r correlation, findings revealed that financial resources availability (M = 3.92) emerged as the most influential factor, followed by insights (M = 3.75), culture (M = 3.69), technology (M = 3.68), organization (M = 3.64), and government regulations (M = 3.54) as perceived by the respondents. Hotels demonstrated strong adoption of e-payments, smart room key systems, and mobile check-in/out, though no use of artificial intelligence, robotics and virtual reality highlighted opportunities for advanced digital integration. Correlation analysis confirmed moderate to strong positive relationships between determinants and technology usage, with organizational (r = 0.540, p = 0.001) and technological (r = 0.537, p = 0.001) factors as the strongest predictors. Cultural, insight, financial, and regulatory factors also showed significant associations. Findings suggest that hotels with strong leadership, adequate resources, technological readiness, and a culture of innovation are more likely to achieve sustainable digital transformation. The study extends the Technology–Organization–Environment and Technology Adoption Model framework to a local hospitality context and provides actionable insights for hotel managers and policymakers seeking to foster smart, data-driven, and competitive hotel operations. Keywords: digital technology adoption; smart hospitality; hotel management; Cauayan City, Isabela, Philippines
Modeling The Determinants Of Man-Made Attraction Selection And Revisit Intention In Alfonso Lista, Ifugao: An Exploratory, Confirmatory And Causal Analysis Mark John D. Calica; Jhun Lemuel B. Gordolan; Reymark R. Miguel; David Gerome N. Pauig; Joshua C. Tubiera; Client William M. Malinao
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1450

Abstract

Tourism remains a key driver of local economic development and cultural vitality, yet the sustainability of man-made destinations depends on understanding what attracts visitors. Thus, this study examined the factors influencing tourists’ selection and revisit intentions to man-made attractions in Alfonso Lista, Ifugao, Philippines, specifically the 1K Step and Magat Wetland Ecotourism Parks. The objectives were to (1) identify attraction factors, (2) determine visitor challenges, (3) assess the average number of visits, and (4) identify predictors of visitation frequency. Using a descriptive and causal research design, data were gathered from 299 actual tourists through a patterned structured questionnaire. Data were analyzed using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), descriptive statistics, and Multiple Linear Regression (MLR). EFA revealed five key constructs, accounting for 72.7% of the total variance (KMO = 0.874, p < .001). While CFA validated the model with an excellent fit (CFI = 0.95, RMSEA = 0.052). Tourists strongly agreed on the importance of safety, beauty, and accessibility. Although the potentials were not realized, challenges were noted, including limited accommodation, poor transportation services, and weak infrastructure. Regression results indicated that Environmental and Aesthetic Appeal (β = 0.42, p = .001) and Accessibility and Infrastructure (β = 0.35, p = .003) significantly predicted the average number of visits (R² = 0.48). The study confirms that aesthetics and accessibility are powerful drivers to attract visitors to selected attraction sites in Alfonso Lista, Ifugao, Philippines. Results advocate for infrastructure enhancement, digital visibility, and sustainable tourism design to elevate Alfonso Lista’s competitiveness in the Cagayan Valley tourism circuit.