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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Nurohimah, Susi
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Economics, Econometrics & Finance

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Journal : Indonesia Economic Journal

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Analisis Manajemen Risiko dan Analisis SWOT pada UMKM Ushwoohe dalam Industri Sepatu Thrifting Ghassani, Amira Muthi; Siffa, Alma Aulia; Nurohimah, Susi; Kartini, Tini; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/54g6dr83

Abstract

This study analyzes risk management in Uswhoose, a micro enterprise selling thrifted footwear, using a qualitative descriptive approach through interviews and supporting data. The findings reveal four main risk categories: market, operational, human resource, and financial risks, driven by trend changes, inconsistent product quality, limited employee skills, and unstable cash flow. SWOT analysis shows strengths such as competitive pricing and flexible sales channels, while weaknesses include product inconsistency and limited HR capacity. Opportunities arise from the growing thrift market and digital platforms, whereas threats include intense competition. Risk mitigation is strengthened through SOP implementation, employee training, and improved financial control.  
Co-Authors Alfiana Alfiana Ghassani, Amira Muthi Humaira, Maliha Rizka Kartini, Tini Rahman, Fatimah Siffa, Alma Aulia