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All Journal Scientia: Journal of Multi-Disciplinary Science AURORA: Journal of Emerging Business Paradigms
Gamri, Mohammad
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences Other

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Digital Innovation in Enhancing Competitiveness of Destination Marketing Strategy Irsyad, Ziqrurrahman; Fuzail, Muhammad; Iswanto, Dedy; Gamri, Mohammad
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 2 (2025): In Press
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i2.147

Abstract

This research aims to analyze the role of digital innovation in improving the competitiveness of tourist destination marketing strategies with a Systematic Literature Review approach. Literature sources were taken from Google Scholar, Scopus, and DOAJ indexers, with a focus on publications between 2014 and 2024. The results show that the application of digital technology in destination marketing has a significant impact on tourist attraction and satisfaction. Innovations such as social media, virtual reality, and digital content have proven to be effective in increasing destination visibility and enhancing the traveler experience. The characteristics of digital technologies, including their ability to provide real-time and interactive information, play an important role in influencing traveler decisions. However, the research also identified challenges such as the digital divide and potential loss of cultural authenticity that need to be addressed, as they may reduce the effectiveness of marketing strategies. Therefore, the balance between digital innovation and preservation of local culture is a key factor in creating an effective and sustainable marketing campaign. The findings are expected to provide insights for destination managers in designing marketing strategies that are more innovative and responsive to changing tourism trends.
The Role of Digital Financial Inclusion in Improving The Sustainability of MSMEs Business after The Covid-19 Pandemic Fitria, Ramadhani Laila; Iswanto, Dedy; Gamri, Mohammad
SCIENTIA: Journal of Multi Disciplinary Science Vol. 4 No. 2 (2025): July-December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v4i2.254

Abstract

This study aims to analyze the role of digital financial inclusion in improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) post-COVID-19 pandemic through a Systematic Literature Review approach. The literature was collected from indexed databases, Google Scholar, and DOAJ, with a publication period of 2016–2025. The study results indicate that digital transformation, fintech service integration, and digital financial literacy are key pillars that support each other in promoting financial inclusion and MSME sustainability. Digital transformation improves operational efficiency and financial performance, fintech services expand access to financing and promote transparency, while digital financial literacy serves as the foundation for the effective and equitable use of financial technology. However, the study also identified significant gaps in the form of varying MSME digital readiness, limited infrastructure, low digital literacy among vulnerable communities, and regulatory uncertainty that limit optimal implementation. These findings emphasize the need for an integrative strategy that combines digitalization, financial education, and supporting policies to promote more equitable financial inclusion and MSME sustainability post-pandemic.
Co-Authors Fitria, Ramadhani Laila Fuzail, Muhammad Irsyad, Ziqrurrahman Iswanto, Dedy