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All Journal Prima Abdika: Jurnal Pengabdian Masyarakat
Iswanto, Djeza Abrial
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peningkatan Manajemen Keuangan dan Strategi Pemasaran pada Usaha Kecil dan Menengah di Kabupaten Maros Indrijawati, Aini; Darmawati, Darmawati; Syamsuddin, Syamsuddin; Kartini, Kartini; Rahmawati, Rahmawati; Alam, Ade Ikhlas Amal; Rosnawintang, Rosnawintang; Iswanto, Djeza Abrial
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): Volume 5 Nomor 4 Tahun 2025 (Desember 2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i4.5105

Abstract

This community service aims to enhance the financial management and marketing strategies of Small and Medium Enterprises (SMEs) in Maros. Many SMEs struggle with financial management, particularly in cash flow management, cost control, and long-term financial planning. Additionally, SMEs face challenges in marketing, especially in digital marketing and product branding. This program provides training on financial management, including the use of spreadsheet software for financial reporting, and digital marketing strategies. The implementation method includes lectures and tutorials, with support materials such as accounting software and instructional guides. The expected outcomes are improved financial management skills, enhanced marketing strategies, and increased business competitiveness. The program will help SMEs manage finances more effectively and expand market reach through better branding and digital strategies.
Co-Authors Alam, Ade Ikhlas Amal Darmawati Darmawati Indrijawati, Aini Kartini Kartini Rahmawati, Rahmawati Rosnawintang, Rosnawintang Syamsuddin Syamsuddin