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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Wahab, Nadratun Nafisah Abdul
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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The ROLE OF RELIGIOSITY IN ENCOURAGING SUSTAINABLE MANAGEMENT PRACTICES TO IMPROVE MSME BUSINESS PERFORMANCE Kemala, Sri; Wahab, Nadratun Nafisah Abdul
PENANOMICS: International Journal of Economics Vol. 4 No. 3 (2025): December
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v4i3.267

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the economy, yet face challenges in maintaining economic, social, and environmental sustainability amidst increasingly fierce business competition. The importance of this research lies in understanding the internal factors that can strengthen sustainable management practices, one of which is religiosity. This study aims to analyze the role of religiosity in encouraging sustainable management practices to improve MSME business performance. This research uses a literature review approach, with data sources obtained from reputable academic databases such as Scopus, ScienceDirect, JSTOR, Emerald Insight, and Google Scholar. The results of the study indicate that religiosity, both intrinsic and extrinsic, plays a significant role in shaping managers' ethical behavior, strengthening a sustainable organizational culture, and improving governance, innovation, and stakeholder relations. This has a positive impact on overall business resilience and performance. In conclusion, religiosity serves as a moral and strategic foundation capable of addressing sustainability challenges through the integration of ethical values ​​into managerial practices. This research contributes to the development of the concept of religious-based sustainable management and opens up further research directions to test empirical models of the relationship between religiosity and sustainable performance in various MSME sectors.
Customer Purchase Patterns and Loyalty in MSME Catering Businesses Using the RFM Method Shokory, Suzyanty Mohd; Wahab, Nadratun Nafisah Abdul; Zanubiya, Jihan; Zainol, Zuraidah
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 2 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i2.724

Abstract

The increasing competition in the catering industry necessitates a data-driven understanding of consumer behavior to support effective customer retention strategies. This study aims to identify customer purchase patterns and loyalty in MSME Catering using the RFM (Recency, Frequency, Monetary) method based on transaction data from January 2025 to May 2026. This research addresses a gap in the literature regarding the application of transaction-based analytics for customer loyalty in MSMEs, which previously relied more on surveys or subjective perceptions. A total of 564 transactions from 80 unique customers were analyzed quantitatively, processed using Google Sheets, and visualized with Tableau. The results indicate that 55 customers (68.75%) are classified as loyal, while 25 customers (31.25%) are new customers. RFM segmentation grouped customers into Champions, Loyal Customers, Potential Loyalist, Need Attention, and Lost Customers, with the majority in the Potential Loyalist, Need Attention, and Lost segments. In addition to descriptive statistics, the relationship between purchase frequency and monetary value was examined to provide deeper insights into customer behavior. The findings demonstrate that the RFM approach provides a structured understanding of customer loyalty and transaction value, supporting the development of targeted marketing strategies, including loyalty programs, reminder promotions, reactivation campaigns, and customer engagement initiatives. This study contributes a practical RFM-based analytical framework applicable to MSMEs to enhance retention and marketing effectiveness.
Co-Authors Kemala, Sri Shokory, Suzyanty Mohd Zainol, Zuraidah Zanubiya, Jihan