Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Neo Journal of economy and social humanities
Sari, Nurul Rahma
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact of Shopee E-Commerce and Instagram Based Social Media Marketing on the Growth of Food Micro, Small, and Medium Enterprises (MSMEs) in Depok City Sari, Nurul Rahma; Islami, Agnemas Yusoep; Dewi, Nur Fitri
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.338

Abstract

This study aims to analyze the influence of Shopee e-commerce and Instagram social media marketing on the growth of food MSMEs (Micro, Small, and Medium Enterprises) in Depok City, both partially and simultaneously. The researcher employed a quantitative research approach using a questionnaire as the research instrument, measured with a Likert scale and processed into quantitative data. The sampling method used in this study is Non-Probability Sampling with a purposive sampling technique, adjusted to the criteria of respondents who are food MSME actors in Depok utilizing Shopee and Instagram in their marketing activities. The data analysis process was conducted using SPSS version 27. The results indicate that both Shopee e-commerce (X1) and Instagram social media marketing (X2) have a significant and positive influence, both partially and simultaneously, on the growth of food MSMEs (Y) in Depok City. The coefficient of determination results show that the two independent variables Shopee E-Commerce and Instagram Social Media Marketing contribute 61.9% to the growth of food MSMEs. Meanwhile, the remaining 38.1% is influenced by other variables not discussed in this study, as indicated by an R Square value of 0.619.This study aims to analyze the influence of Shopee e-commerce and Instagram social.
Co-Authors Agnemas Yusoep Islami Nur Fitri Dewi