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All Journal Jurnal Pengabdian kepada Masyarakat Desa (JPMD)
Dian Rinanda Novitasar
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Environmental Science Nursing Social Sciences

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Digitalisasi Pemasaran Umkm Kerupuk Melalui Pemanfaatan Media Sosial dan E-Commerce Frianto, Muhammad Aril; Rama Soleman; Siti Marwani; Rahma Ade Mulyanti; Nasywa Faadiyah; Neni Sarbinny; Azzahra Yang Ditta; Dian Rinanda Novitasar; Uswatun Hasanah; Marifatul Hikmah
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 3 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i3.2993

Abstract

The development of digital technology is driving changes in marketing strategies in the Micro, Small, and Medium Enterprises (MSMEs) sector. However, many MSME actors have not yet optimally utilized digital media, especially in product marketing. KKN aims to describe the process and impact of MSME marketing digitalization of crackers through the use of social media and e-commerce platforms at the Lima Saudara cracker production house. The method used is a participatory approach with stages of observation, visual identity design, digital marketing implementation, and evaluation. The results of the activity show an increase in the understanding of MSME actors regarding digital marketing, the formation of brand identities in the form of logo and banners, as well as the opening of wider market access through social media and e-commerce. Marketing digitalization has proven to be an effective strategy in sustainably enhancing the competitiveness of MSME crackers.
Co-Authors Azzahra Yang Ditta Frianto, Muhammad Aril Marifatul Hikmah Nasywa Faadiyah Neni Sarbinny Rahma Ade Mulyanti Rama Soleman Siti Marwani USWATUN HASANAH