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All Journal Franconesia Journal of French Teaching, Linguistics, Literature, and Culture
Katim, Faiza Amara
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Arts Humanities Education

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The Identity Transformation of David through Consumption in Une nouvelle amie Lasman, Diah Kartini; Katim, Faiza Amara
Franconesia Vol. 4 No. 2 (2025): Franconesia: Journal of French Teaching, Linguistics, Literature and Culture
Publisher : Program Studi Pendidikan Bahasa Prancis FBS UNJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/franconesia.42.4

Abstract

In modern society, consumption functions not only to fulfill material needs but also as a means of expression and identity formation, particularly in relation to gender. This study explores how gender identity transformation can occur through symbolic consumption. The film Une nouvelle amie (2014) by François Ozon serves as the corpus and is analyzed qualitatively through the narrative and cinematographic frameworks of Petrie & Boggs (2022) and Gustav Freytag’s Freytag Triangle (1863). Jean Baudrillard’s theory of consumerism (1970) is employed to examine how the consumption of symbolic objects by the protagonist contributes to identity construction. Additionally, Kathryn Woodward’s theory of identity (1997) is used to analyze how identity is formed through representation and social interaction. Findings reveal that symbolic consumption enables the character David to express femininity and construct a non-normative gender identity. Through engagement in inclusive social spaces and the consumption of gendered symbols, David constructs an identity outside traditional gender norms. This study highlights consumption not only as a visual signifier but also as an agentive medium in the construction of identity.
Co-Authors Lasman, Diah Kartini