Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal MALIA: Journal of Islamic Banking and Finance Qawanin: Journal of Economic Syaria Law
Darwiyanti, Yulinda
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Content Marketing Dan Sertifikasi Halal Terhadap Keputusan Pembelian Coklat Dubai Darwiyanti, Yulinda
Qawanin: Jurnal of Economic Syaria Law Vol 9 No 2 (2025): December
Publisher : Fakultas Syariah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/qaw.v9i2.757

Abstract

This research is to determine the effect of content marketing and halal certification on the decision to purchase Dubai chocolate. Quantitative research. The research uses a population of people who have purchased Dubai chocolate at least once. The sample used in the research is non-probability sampling and uses purposive sampling techniques. The primary data source was collected through an online questionnaire/Google form. Data analysis methods included validity testing, reliability testing, multicollinearity testing, coefficient of determination (R2), hypothesis testing, and path coefficient analysis. The results of the study show that content marketing and halal certification can explain 55.3% of purchasing decisions, while the remaining 44.7% is explained by other variables that were not studied. Based on the results of the study, it was found that (1) content marketing has a positive and significant effect on purchasing decisions and (2) halal certification has a positive and significant effect on purchasing decisions. Penelitian ini dilakukan untuk mengetahui pengaruh content marketing dan sertifikasi halal terhadap keputusan pembelian coklat dubai. Jenis penelitian kuantitatif. Penelitian menggunakan populasi dengan masyarakat yang pernah membeli coklat dubai minimal 1 kali pembelian. Sampel yang di pakai pada penelitian dengan metode non probability sampling dan menggunakan teknik purposive sampling. Sumber data primer dengan pengumpulan data dalam penelitian melalui kuesioner online / google form. Metode analisis data mencakup uji validitas, uji reliabilitas,uji multikolinieritas, koefisien determinan (R2), uji hipotesis dan analisis jalur (path coefecient). Hasil penelitian content marketing dan sertifikasi halal bisa menjelaskan keputusan pembelian sebesar 55,3%, sementara sisanya 44,7% dijelaskan oleh variabel lain yang tidak diteliti. Berdasarkan hasil penelitian diperoleh (1) content marketing bengaruh positif dan signifikan terhadap keputusan pembelian dan (2) sertifikasi halal bengaruh positif dan signifikan terhadap keputusan pembelian.
Sharia Fintech as an Instrument for Accelerating Financial Inclusion of Muslim Communities in the Perspective of Maqashid Sharia Darwiyanti, Yulinda; Rahmati, Arinal
MALIA: Journal of Islamic Banking and Finance Vol 10, No 1 (2026): MALIA: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v10i1.36503

Abstract

Financial inclusion among Muslim communities remains relatively low, particularly among unbanked and underbanked populations, posing a challenge to the development of Islamic economic systems. Although Islamic fintech has been widely recognized as a tool to enhance access to financial services, existing studies predominantly emphasize technological and operational aspects, with limited integration of maqāṣid al-sharī‘ah as an evaluative framework. This study aims to fill this gap by examining the role of Islamic fintech in accelerating financial inclusion from a maqāṣid perspective. This research employs a qualitative descriptive approach using a systematic literature review of recent scholarly publications (2023–2025) related to Islamic fintech, financial inclusion, and maqāṣid al-sharī‘ah. The findings indicate that Islamic fintech significantly improves financial accessibility through cost-efficient and user-friendly digital platforms, particularly benefiting MSMEs and younger populations. Moreover, fintech-based services such as peer-to-peer lending, digital payments, and zakat–waqf platforms enhance participation in formal financial systems. From the maqāṣid perspective, Islamic fintech aligns with the objectives of preserving wealth, religion, and intellect through ethical and transparent financial practices. This study contributes by offering an integrative maqāṣid-based framework for evaluating Islamic fintech and highlights the need for regulatory strengthening, financial literacy improvement, and institutional collaboration to ensure sustainable financial inclusion.
Co-Authors Rahmati, Arinal