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All Journal Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship
Shefiyah Medina
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Computer Science & IT Engineering

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Strategi Dakwah dan Konseling Digital Berbasis Audiens di Era Media Sosial Khulashotud Dianah; Mazarina Dewi Auliya; Shabrina Aulia ‘Izza; Shefiyah Medina
Journal Islamic Global Network for Information Technology and Entrepreneurship Vol. 3 No. 4 (2025): Oktober : Journal Islamic Global Network for Information Technology and Entrepr
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/ignite.v3i4.3478

Abstract

This study examines audience-based digital da'wah and counseling strategies to address communication challenges in the modern era. Digital da'wah is the delivery of Islamic teachings through social media and online platforms, while digital counseling provides psychological and spiritual support through digital communication channels. This study employed a literature review method, analyzing various relevant academic sources. The findings indicate that understanding the audience is crucial to ensuring da'wah and counseling messages remain relevant, targeted, and impactful. Audience segmentation based on age, cultural background, digital literacy, and spiritual and psychological needs is crucial in designing communication strategies. Adjusting language style, selecting appropriate media, and utilizing creative communication methods can increase audience engagement and strengthen the effectiveness of da'wah and counseling. By understanding audience characteristics in depth, digital da'wah and counseling strategies can be delivered more effectively, have a positive impact, and meet the spiritual and psychological needs of society in this digital era.
Co-Authors Khulashotud Dianah Mazarina Dewi Auliya Shabrina Aulia ‘Izza