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Pengembangan Personal Branding Berbasis Website untuk Meningkatkan Identitas Profesional Siswa SMK AL-HASRA Muthahhary, Iqbal; Siswopranoto, Agung; Ridho Martani, Brian; Aditia Saputra, Dimas; Zhuliani, Lintan; Fahri Assidqi, Muhammad; Teva Syawal, Muhammad; Al’Abidin, Narendra; Marsela, Refliani; Adi Saputra, Yogi; Ahmad Hafiz, Robben
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 11 : Desember (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The development of digital technology requires vocational high school (SMK) students to have a professional identity that can be displayed online as part of their readiness to enter the workforce. However, many SMK students still do not understand the concept of personal branding and do not have a representative digital portfolio. This article aims to analyze the effectiveness of Community Service (PkM) activities in the form of website-based personal branding development training in improving the digital literacy and professional identity of Al-Hasra SMK students. The methods used were socialization, training, and direct mentoring, with data collection techniques through observation, pre-test and post-test questionnaires, and activity documentation. The results of the activity showed a significant increase in students' understanding of personal branding and their ability to present their potential, skills, and experience professionally through websites. It was concluded that website-based personal branding training is effective as a strategy to strengthen the digital identity and work readiness of vocational school students. These findings have implications for the development of an applicable digital literacy training model for vocational education.
PENINGKATAN KETERAMPILAN DESAIN DIGITAL SISWA SMK PANTI KARYA 3 MELALUI PELATIHAN PEMBUATAN PRESENTASI DAN INFOGRAFIS DENGAN VENNGAGGE Siswopranoto, Agung; Chairyansyah, Syafril
KOMMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): KOMMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : KOMMAS: Jurnal Pengabdian Kepada Masyarakat

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Abstract

Data visualization and digital design skills have become crucial competencies in the Industry 4.0 era; however, many vocational high school (SMK) students are still limited to using conventional presentation software without considering aesthetic principles and information clarity. This Community Service (PKM) program aims to enhance the digital design skills of students at SMK Panti Karya 3 through training in creating presentations and infographics using the Venngage platform. The implementation method consisted of three stages: 1) Preparation (needs analysis and coordination), 2) Implementation (workshops on design theory, typography, color psychology, and hands-on practice using Venngage), and 3) Evaluation. The participants of this program were students of SMK Panti Karya 3 selected through purposive sampling. The results of the activity indicate a significant improvement in the students' digital competence. Based on pre-test and post-test results, there was a 75% increase in the average score of design principle comprehension. Technically, 90% of the students were able to transform textual data into communicative and visually appealing infographics. The evaluation of the final products showed that using Venngage effectively assisted students in organizing professional layouts without requiring complex graphic design expertise. In conclusion, this program successfully enhanced the students' visual literacy and confidence in producing competitive digital content.