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All Journal As-Sidanah : Jurnal Pengabdian Masyarakat
Gilbert, Warren
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Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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IMPROVING DIGITAL MARKETING FOR MICRO ENTERPRISES IN SEGORO TAMBAK VILLAGE: A COMMUNITY ENGAGEMENT Gilbert, Warren; Suyanto, Suyanto
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.387-405

Abstract

Digital marketing is an essential strategy for microenterprises to expand market share and increase sales. To support micro enterprises in Segoro Tambak Village, Sedati Subdistrict, Sidoarjo Regency, a community engagement program was implemented through the national grant. The program involved preliminary observations, digital marketing workshops, interviews, hands-on training, mentoring, and follow-up activities. As part of the intervention, Instagram and TikTok accounts were created for 20 micro enterprises, enabling them to showcase their products and reach broader audiences. Pre- and post-program assessments indicated significant improvements: over 73% of participants reported increased confidence in using social media, while 75% successfully uploaded promotional content independently after mentoring. Two key outcomes emerged from the engagement: (1) the establishment of social media accounts for both the village group and individual micro firms, and (2) enhanced knowledge and digital literacy among participants, particularly those previously unfamiliar with smartphone-based marketing. These results demonstrate how structured community-based interventions can effectively bridge the digital divide, empower local entrepreneurs, and increase product visibility and sales. Beyond immediate benefits, this initiative contributes to the long-term sustainability and competitiveness of micro enterprises in adapting to the rapidly evolving digital economy.
Co-Authors Suyanto Suyanto