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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) KEUDA : JURNAL KAJIAN EKONOMI DAN KEUANGAN DAERAH
Simbolon, Pebrita
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Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PENGELOLAAN KEUANGAN DAERAH BERBASIS DIGITAL DI KOTA PALANGKA RAYA Amaliah, Elya; Siburian, Sriafni Y; FRiskila, Alia; Lumban Raja, Purada Riska Uli; Simbolon, Pebrita; Widyaningsih, Rice; Septriana, Marsya
KEUDA (Jurnal Kajian Ekonomi dan Keuangan Daerah) Vol 10 No 3 (2025)
Publisher : Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52062/keuda.v10i3.5006

Abstract

This study aims to analyze the effectiveness of digitally-based regional financial management in Palangka Raya City, evaluating the extent to which digital transformation affects fiscal governance, regional autonomy, and the quality of public services. Employing a qualitative case study approach, the method included analysis of secondary APBD data (2021-2024), in-depth interviews with local government officials (BPKAD, Bapenda, TP2DD), and documentation studies. The findings indicate that the implementation of the Regional Government Electronic Transactions (ETPD) policy has successfully served as a key instrument for enhancing efficiency and transparency in financial management. ETPD significantly strengthens the Internal Control System (ICS) and accelerates bookkeeping and reporting cycles. However, Palangka Raya City's fiscal performance is still shadowed by a heavy dependence on central transfer funds and the domination of employee expenditure, which hinders productive digital investment allocations. The main challenges identified are non-technical, including limited Human Resources (HR) capacity among officials to operate complex systems and uneven digital infrastructure in peripheral areas. Furthermore, community participation in budget oversight (horizontal accountability) requires improvement. This study recommends the optimization of Local Own-Source Revenue (PAD) through the expansion of ETPD into strategic local economic sectors, such as tourism and MSMEs, along with massive HR capacity building, as key measures to realize effective, accountable, and sustainable digital financial governance.
ANALISIS MANAJEMEN PEMASARAN USAHA PADA TOKO ELEKTRONIK UFO DI PALANGKA RAYA Siburian, Sriafni Y; Simbolon, Pebrita; Raja, Purada Lumban
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.5732

Abstract

This study examines the marketing management practices of UFO Electronics Store in Palangka Raya, a local retail business that continues to adapt to rapid changes in consumer behavior and competitive pressure from digital marketplaces. The research aims to describe how the store maintains customer loyalty, identifies its strengths and weaknesses in marketing, and evaluates the effectiveness of its current strategies. A qualitative descriptive method was employed, using in-depth interviews with the store’s promoter and direct observations of operational activities to obtain a comprehensive understanding of real conditions. The results show that interpersonal service plays a central role in shaping customer trust and satisfaction, making it the store’s main competitive advantage. However, digital marketing efforts remain limited and administrative processes are still conducted manually, reducing efficiency and responsiveness. The study recommends strengthening digital marketing integration, improving administrative systems, and maintaining personal service quality as a unique value that differentiates the store from online competitors. These improvements can help the store enhance competitiveness and expand its market reach.
Co-Authors Amaliah, Elya FRiskila, Alia Lumban Raja, Purada Riska Uli Raja, Purada Lumban Septriana, Marsya Siburian, Sriafni Y Widyaningsih, Rice