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Ramadhani, Asnia
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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OPTIMALISASI E-COMMERCE MELALUI TEKNOLOGI WEB MODERN Ramadhani, Asnia; Melni, Melni; Sahra, Nurkhafitri; Nabila, Alya; Tribuana, Dhimas
Jurnal Teknologi dan Bisnis Cerdas Vol 1 No 3 (2025): Volume 1 Nomor 3 (Desember 2025)
Publisher : Plexi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64476/jtbc.v1i3.27

Abstract

This research aims to identify adoption trends, key benefits, and challenges in e-commerce optimization using modern web technologies such as Next.js, Laravel, Headless/Decoupled architecture, and Progressive Web Applications (PWA). The method used is a Systematic Literature Review (SLR) of academic publications from 2020 to 2025, with a comprehensive search across various scientific databases. The main results show a significant shift towards Headless/Decoupled Commerce, where Next.js is the dominant frontend framework and Laravel is the preferred backend. The implementation of these technologies consistently improves Core Web Vitals scores, data delivery efficiency, and SEO indexing, as well as increasing user engagement and retention on mobile through PWAs. Nevertheless, the challenges faced include initial development complexity, third-party integration, and a steep learning curve. In conclusion, the adoption of Headless Commerce with Next.js and PWA is an essential strategy to achieve competitive advantage in e-commerce business metrics.
Co-Authors Dhimas Tribuana Melni, Melni Nabila, Alya Sahra, Nurkhafitri