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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT
Lintang Ayu Fathihatun
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Optimalisasi strategi konten Instagram untuk meningkatkan promosi jamu instan pada UMKM Snack Rahayu Yulianto, Wahyu; Dean Subhan Saleh; Lintang Ayu Fathihatun; Euis Yuniarti; Ananda Putri Rahmah
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.6036

Abstract

This mentoring program aims to support the use of Instagram as a promotional medium for instant herbal drink products at UMKM Snack Rahayu. Prior to the program, the business relied on door-to-door sales and had not used social media in a structured manner, resulting in limited market reach. The mentoring process included initial observation, problem identification, content concept development, and the creation and publication of initial trial content. During the program, three posts were published to assess audience responses and observe Instagram’s early promotional potential. The analysis indicates that simple content concepts and appropriate visual formats generated initial signs of increased interaction. Among the three posts published as initial trial content, video emerged as the most effective format, reinforcing that appropriate visual selection influences audience responses. The program also improved the owner’s understanding of posting consistency and visual coherence in building a basic digital identity, enabling the continued independent use of Instagram.
Co-Authors Ananda Putri Rahmah Dean Subhan Saleh Euis Yuniarti Yulianto, Wahyu