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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Asista, Deace Eksci
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Strategi Komunikasi Kampanye dalam Meningkatkan Kesadaran Masyarakat Mengenai Pentingnya Pengelolaan Arsip di Dinas Kearsipan Provinsi Sumatera Selatan Asista, Deace Eksci; Nurprameswari, Sonia
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.350

Abstract

This study aims to analyze the campaign communication strategy implemented by the Archives Agency of South Sumatra Province (Sumsel) in an effort to raise public awareness about the importance of archive management, and to identify the resulting obstacles and impacts. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation studies. The results showed that the Archives Agency of South Sumatra used a mixed-media approach, integrating face-to- face media (archival training and exhibitions) and digital media (social media and websites). The main obstacles faced included the limited human resources for communication and internal digital infrastructure, as well as low public interest and external geographical challenges. Overall, this strategy proved to be effective in providing measurable positive impacts on increasing cognitive (knowledge), affective (attitude), and conative (behavior/active participation) awareness of the community and Regional Apparatus Organizations (OPD) regarding the importance of archiving discipline
Co-Authors Nurprameswari, Sonia