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All Journal JURNAL PENDIDIKAN TAMBUSAI NAAFI: JURNAL ILMIAH MAHASISWA
Asista, Deace Eksci
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Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Strategi Komunikasi Kampanye dalam Meningkatkan Kesadaran Masyarakat Mengenai Pentingnya Pengelolaan Arsip di Dinas Kearsipan Provinsi Sumatera Selatan Asista, Deace Eksci; Nurprameswari, Sonia
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.350

Abstract

This study aims to analyze the campaign communication strategy implemented by the Archives Agency of South Sumatra Province (Sumsel) in an effort to raise public awareness about the importance of archive management, and to identify the resulting obstacles and impacts. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation studies. The results showed that the Archives Agency of South Sumatra used a mixed-media approach, integrating face-to- face media (archival training and exhibitions) and digital media (social media and websites). The main obstacles faced included the limited human resources for communication and internal digital infrastructure, as well as low public interest and external geographical challenges. Overall, this strategy proved to be effective in providing measurable positive impacts on increasing cognitive (knowledge), affective (attitude), and conative (behavior/active participation) awareness of the community and Regional Apparatus Organizations (OPD) regarding the importance of archiving discipline
Pola Komunikasi Generasi Z dalam Menggunakan Media Sosial pada Mahasiswa Ilmu Komunikasi Uin Raden Fatah Palembang Communication Patterns Of Generation Z In The Use Of Social Media Among Communication Students At Uin Raden Fatah Palembang Asista, Deace Eksci; Agustina, Rina; Fadel, M. Alif; Razzaq, Abdur
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Fenomena peningkatan penggunaan media sosial di Indonesia mencapai ratusan juta pada 2024 menjadikan platform seperti Instagram dan TikTok integral bagi Generasi Z sebagai digital native untuk ekspresi diri dan identitas di kalangan mahasiswa Ilmu Komunikasi UIN Raden Fatah Palembang (Slice, 2024). Penelitian ini bertujuan menganalisis pola komunikasi mereka. Menggunakan pendekatan kualitatif deskriptif, populasi adalah mahasiswa Generasi Z aktif, dengan sampel purposif dua informan. Instrumen wawancara mendalam dan observasi dianalisis via model Miles dan Huberman dengan triangulasi. Hasil mengungkap pola ekspresif, selektif, strategis melalui self-disclosure seimbang (Johari Window), motivasi validasi sosial, dan aktualisasi. Kesimpulan merekomendasikan literasi digital untuk keseimbangan manfaat dan risiko privasi dalam kurikulum.
Co-Authors Abdur Razzaq Fadel, M. Alif Nurprameswari, Sonia Rina Agustina