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All Journal IJLHE: International Journal of Language, Humanities, and Education
Sari, Ida Juvita
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Humanities Education Languange, Linguistic, Communication & Media

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Analysis of Code Switching Used by Maudy Ayunda in the Bicara Cinta Podcast Sari, Ida Juvita; Ajeng, Galuh Dwi; Maximilian, Aksendro
IJLHE: International Journal of Language, Humanities, and Education Vol. 8 No. 2 (2025): IJLHE: International Journal of Language, Humanities, and Education
Publisher : Master Program in Indonesian Language Education and The Institute for Research and Community Service STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/7wqat545

Abstract

This study investigates the use of code-switching as a bilingual communication strategy in the Bicara Cinta podcast, focusing on Maudy Ayunda’s Indonesian–English language use. Positioned within applied linguistics and digital discourse studies, the research aims to identify the types of code-switching employed and to understand their communicative relevance in a public media context. Using a qualitative design with a content analysis approach, naturally occurring utterances from the podcast were examined. The analysis reveals 73 instances of code-switching, consisting of 16 inter-sentential switches, 42 intra-sentential switches, and 15 tag switches. The predominance of intra-sentential switching reflects a high level of bilingual proficiency and flexible linguistic negotiation. These findings provide insights into bilingual practices in Indonesian digital media and offer pedagogical implications for English education, particularly in promoting sociolinguistic awareness and authentic exposure to bilingual discourse.
Co-Authors Aksendro Maximilian, Aksendro Galuh Dwi Ajeng, Galuh Dwi