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All Journal Kajian Linguistik dan Sastra
Muziatun
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Arts Humanities Education

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From Signs to Stigma: Enregisterment and Platformed Racism in TikTok Comments Ramadhan, Moh; Muziatun; Malabar, Fahria
Kajian Linguistik dan Sastra Vol. 10 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This article investigates how stigma around so-called “gang hand signs” is produced, circulated, andnegotiated in TikTok comments. Drawing on a case-bounded corpus of 675 comments posted under fivevideos from the account TopNotch Idiots (posted in 2023; comments captured in 2025), the analysisintegrates critical sociolinguistics and language-ideological perspectives with the concepts ofenregisterment and platformed racism. We operationalize a two-layer coding scheme: stigma processes(labeling, stereotyping, separation/status loss, discrimination) and sociolinguistic lenses (indexicals ofrisk, digital gatekeeping, platformed racism cues, moral-panic rhetoric). Findings show that gestures areenregistered as a default “danger register,” normalizing punitive discourse (“deserve to get hurt”);commenters perform outsider exclusion and moral boundary-making; and racialized/locational cuesalign with platformed racism, intensified by platform affordances and virality. We discuss implicationsfor critical media literacy and English language pedagogy in Indonesia, arguing that user-generateddiscourse not only mainstream media now participates in the production of stigma and public moralities.The study contributes to research on indexicality, platform governance, and digital vigilantism, andsuggests ethics-oriented classroom practices for interrogating harmful registers online.
Co-Authors Fahria Malabar Ramadhan, Moh