Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pijar : Studi Manajemen dan Bisnis
Anggraini, Nesmaya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KOLABORASI DIVISI BUSINESS DEVELOPMENT DAN DIVISI HUMAN RESOURCES DALAM MENGIMPLEMENTASIKAN STRATEGI PENGEMBANGAN BISNIS DAN SDM PADA PERUSAHAAN CV COKRO BERSATU (BLUDER COKRO) Putri, Ardhelia Anggita; Anggraini, Nesmaya; Wahyuningsih, Dwi Warni
Jurnal Pijar Vol 4 No 1 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i1.1950

Abstract

This study aims to analyze the collaboration between the Business Development Division and the Human Resources Division in implementing business development and human resource development strategies at CV Cokro Bersatu (Bluder Cokro). The research approach uses a descriptive qualitative method with data collection techniques through interviews, observation, and documentation. The results show that collaboration between the two divisions is effective through strategic planning based on product innovation, distribution expansion, and strengthening the quality of human resources through training, HRIS, and KPI determination. The implementation of Planning, Organizing, Actuating, Controlling (POAC) management is proven to support operational efficiency and product quality control. Meanwhile, the evolution of marketing strategies from Marketing 1.0 to 6.0 allows the company to adapt to changes in consumer behavior through the use of digital media and application technology. In the distribution aspect, planning optimization and cost efficiency have succeeded in increasing the profit percentage from 2% to 23%. Improved employee performance contributes significantly to the success of business expansion and increased company competitiveness. This study emphasizes the importance of synergy between divisions and the integration of business-HR strategies to drive sustainable growth in food manufacturing companies in the digital era.
Co-Authors Putri, Ardhelia Anggita Wahyuningsih, Dwi Warni