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All Journal Jurnal Sosio dan Humaniora
Ananta K Perangin- Angin , Dede
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Other

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BAHAN AJAR ENGLISH FOR ISLAMIC FASHION: PENGEMBANGAN MATERI ESP TINGKAT DASAR BERBASIS CANVA DAN WORDWALL Nurkholis Majid, Azis; Haernai, Hanni; Ananta K Perangin- Angin , Dede
Jurnal Sosio dan Humaniora (SOMA) Vol 4 No 1 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v4i1.443

Abstract

The globalization of the fashion industry has expanded the need for English language competence, especially in professional and culturally nuanced contexts. Despite the growing demand for modest fashion globally, many professionals and students in this field still lack access to relevant English learning materials. The challenge is even more pronounced for Islamic fashion professionals in Indonesia, who require instructional resources that reflect both the technical demands of the industry and Islamic cultural values. This study aims to develop English for Specific Purposes (ESP) learning materials for Islamic fashion at the A1 level. Adopting a descriptive material development approach grounded in the ESP framework by Hutchinson and Waters (1987), the researcher designed five thematic units using Canva to deliver interactive, visually rich presentations. Wordwall was integrated as a complementary tool to support contextual vocabulary practice and self-paced learning. The materials focus on key topics such as fashion items, styles, materials, design elements, and fashion presentations. The development process demonstrates that visual-based and culturally responsive ESP materials can foster learner engagement and better support communication needs in Islamic fashion contexts. This study highlights the value of integrating technology-enhanced media in designing effective, relevant, and inclusive ESP resources for specific professional domains.
STRATEGI PENGEMBANGAN FASHION ISLAMI DALAM DINAMIKA PERSAINGAN BISNIS DI INDONESIA Haernai, Hanni; Nurkholis Majid, Azis; Ananta K Perangin- Angin , Dede
Jurnal Sosio dan Humaniora (SOMA) Vol 4 No 2 (2026): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v4i2.444

Abstract

The Islamic fashion industry in Indonesia has experienced rapid growth in line with increasing public awareness of halal lifestyles and Islamic identity. However, the rising number of business players has also led to increasingly intense competition, both from local and global brands. This article aims to analyze effective development strategies for Islamic fashion in addressing the dynamics of business competition in Indonesia. The method used is a literature review and descriptive analysis of industry trends, Muslim consumer behavior, and marketing strategies implemented by national Islamic fashion brands. The findings indicate that strategies emphasizing religious value differentiation, design innovation, consistent branding, and optimized digital marketing serve as key factors in maintaining competitiveness. This study recommends that Islamic fashion industry players strengthen the integration between spiritual values and modern business strategies to create sustainable competitive advantage
Co-Authors Haernai, Hanni Nurkholis Majid, Azis