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All Journal Jurnal Multidisiplin Sahombu MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Ravi Nursetiadi
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Human Resource Competency Development Strategy in Msmes in the Digital Era: a Qualitative Study of Jooce Micro-Enterprise in Balunijuk Mustika, Mustika; Nezha Salwa; Muhammad Riski; Ravi Nursetiadi
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

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Abstract

Current digital technology advancements require micro-businesses to adapt and develop their human resource (HR) competencies to compete in the modern era. This study aims to determine HR competency development strategies at the Jooce micro-business located in Balun Ijuk, Bangka Belitung. The research approach used was qualitative, with direct interviews with the business owner and employees serving as the primary data source. The research results show that Jooce has implemented various forms of digital technology, such as the use of a cashless payment system (QRIS), app-based financial records, and promotions through social media platforms like TikTok, Instagram, and WhatsApp Business. The human resource development process is carried out independently through direct guidance from the owner and informal learning from social media, especially TikTok, to keep up with sales trends and product innovations. However, no formal training has been provided specifically. Obstacles faced include a less strategic business location and the lack of a signboard, which makes the business difficult for new customers to find. Overall, Jooce's HR competency development strategy emphasizes independent learning, good communication between owners and employees, and the simple yet effective application of digital technology. The use of social media has been shown to have a positive impact on increasing customer base, especially after their promotional content went viral. The results of this study are expected to serve as a reference for other MSMEs in developing digital-based HR competencies to adapt to the demands of the modern era.
Literature Review: Peran Strategi Akuisisi terhadap Pertumbuhan dan Keunggulan Kompetitif Perusahaan Multinasional Studi Kasus pada PT Bank Maybank Sarmawati; Ravi Nursetiadi; Muhammad Riski; Robert Tua Barasa
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 2 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v4i2.1936

Abstract

Acquisition strategy is one of the main approaches used by multinational companies to accelerate growth and strengthen their competitive position in the global market. This study aims to systematically examine the role of acquisition strategy in driving corporate growth and creating sustainable competitive advantage. The method used is a literature review by analyzing various relevant scientific sources in the recent period that discuss acquisitions, international expansion, and global business strategy. The results of the study indicate that acquisitions can provide rapid access to strategic resources, such as technology, new markets, and organizational capabilities, which are difficult to obtain through organic growth. In addition, this strategy has been proven to improve operational efficiency, expand market share, and strengthen the company's bargaining position in global competition. However, the success of an acquisition is greatly influenced by post-acquisition integrity factors, organizational cultural fit, and managerial ability to manage change. Thus, an acquisition strategy functions not only as an expansion tool, but also as a strategic mechanism to create added value and long-term competitive advantage for multinational companies. Therefore, multinational companies need to carefully design and manage their acquisition strategies to maximize benefits and minimize potential risks.
Co-Authors Muhammad Riski Mustika Mustika Nezha Salwa Robert Tua Barasa SARMAWATI Sarmawati, Sarmawati