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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Ascendia: Journal of Economic and Business Advancement
Seyla Ratna Sari Simanjuntak
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Perkembangan Ekonomi Berkelanjutan Rona Malum Berutu; Samuel Ganda Putra Siregar; Seyla Ratna Sari Simanjuntak
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 5 No. 1 (2026): Januari: Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v5i1.5507

Abstract

This paper examines sustainable economic development strategies with a focus on community empowerment and local economic independence. This research aimed to provide a holistic and integrated view of sustainable economic development. Researchers used a qualitative descriptive method to evaluate economic development programs in Central Java, Indonesia. The results indicate that sustainable economic development requires a holistic and integrated strategy that encompasses various aspects of local community life, such as economic, social, cultural, and environmental needs. Community empowerment through active community participation in the planning and implementation of economic development programs is crucial for achieving local economic independence. In this paper, the authors propose a sustainable economic development strategy based on the concept of community participation and empowerment. This strategy involves utilizing local resources, strengthening associations and cooperatives, empowering women and youth, developing the agricultural sector, small and medium-sized industries, and sustainable environmental management. In conclusion, sustainable economic development can be achieved through a holistic and integrated strategy, focusing on community empowerment and local economic independence. This strategy can encourage sustainable economic development and improve community welfare.
Analisis Peran Ulasan Konsumen dalam Membangun Kepercayaan terhadap Brand di Platform E-Commerce Indonesia Annisa Bilkhisti; Hopkyn Lumbanbatu; Seyla Ratna Sari Simanjuntak; Melani Simanjuntak
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/cc0z8a51

Abstract

This study examines the role of consumer reviews in building brand trust on e-commerce platforms in Indonesia, where online transactions rely heavily on digital information. Consumer reviews function not only as sources of product evaluation but also as signals that reduce perceived risk and uncertainty in online shopping environments. Using a quantitative approach, this research analyzes how review quality, credibility, and valence influence consumer trust toward brands. The findings indicate that informative, credible, and experience-based reviews significantly strengthen brand trust, which subsequently affects purchase intention and repeat buying behavior. Trust emerges as a mediating factor that connects online reviews with consumer decision-making processes. Furthermore, the study highlights that the accumulation of consistent reviews contributes to long-term brand equity in digital marketplaces. These results reinforce the importance of strategic review management for e-commerce businesses aiming to maintain competitiveness and customer loyalty. The study provides practical implications for brand managers in optimizing review features as part of relationship-building efforts with consumers in the Indonesian e-commerce context.
Co-Authors Annisa Bilkhisti Hopkyn Lumbanbatu Melani Simanjuntak Rona Malum Berutu Samuel Ganda Putra Siregar