Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Metris: Jurnal Sains dan Teknologi
Zain, Mohammad Sholihul
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengembangan Strategi Bisnis pada CV. XYZ Menggunakan Pendekatan Business Model Canvas Prayogo, Ahmad Rizal; Zain, Mohammad Sholihul; Ilham Askafi, Moch Noval; Indriartiningtias, Retno
Metris: Jurnal Sains dan Teknologi Vol. 26 No. 02 (2025): Desember
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/metris.v26i02.7480

Abstract

The construction industry in Indonesia continues to grow but often faces inefficiencies in conventional construction methods. This study aims to analyze and develop a business strategy for CV. XYZ, a manufacturer of Rekabrick interlock bricks, using the Business Model Canvas (BMC) approach. The research methodology employed is descriptive qualitative and quantitative, with data obtained through direct observation and interviews with management regarding operational activities. The BMC mapping results indicate that CV. XYZ has a strong business foundation, particularly in its value proposition of project time and cost efficiency. However, this study formulates improvement strategies by expanding customer segments to include home improvement enthusiasts and interior designers, as well as optimizing digital channels through VR/AR preview features. The recommended strategies focus on market education and digitalization to expand market reach and ensure business sustainability amidst competitive industry pressure.
Co-Authors Ilham Askafi, Moch Noval Prayogo, Ahmad Rizal Retno Indriartiningtias