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p-Index From 2021 - 2026
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All Journal Utsaha: Journal of Entrepreneurship Indonesian Educational Research Journal
cheng, chhayna
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Economics, Econometrics & Finance Education

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A Review of Benefits, Challenges, and Strategies of Students’ Oral Presentation in Higher Education cheng, chhayna
Indonesian Educational Research Journal Vol. 3 No. 2 (2025): Educational interventions and management to facilitate various student skills
Publisher : CV. Samuel Manurung and Co

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56773/ierj.v3i2.113

Abstract

Although a growing body of research has assessed students’ oral presentations in higher education, a comprehensive and unified exploration of their benefits, challenges, and strategies remains limited. This review aims to fill this knowledge gap by integrating and analyzing these aspects into a cohesive framework. Using a literature review approach, document analysis, and specific inclusion criteria, 104 articles were gathered from reliable sources and published between 2020 and 2025. By utilizing secondary data, the review reveals that oral presentation provides significant benefits for students, such as developing speaking skills, improving critical thinking, enhancing communication skills, and increasing academic engagement. However, several challenges go beyond these benefits, including students’ anxiety, levels of students’ knowledge, lack of adequate preparation, and body language issues, which can hinder students’ oral presentation performance. Therefore, this review highlights effective strategies across different contexts and organizations, such as reading engagement, script preparation, sufficient rehearsal, peer assessment, self-assessment, building self-confidence, and fostering self-motivation, all of which are essential for addressing challenges in higher education. Overall, this review suggests that future research should rigorously examine students’ oral presentations in higher education across various settings and institutions.
HOW CONSUMER ETHNOCENTRISM INFLUENCES PURCHASE INTENTION OF LOCAL PRODUCTS IN CAMBODIA: INSIGHTS FROM THE EXTENDED THEORY OF PLANNED BEHAVIOR Cheng, Chhayna
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.913

Abstract

Understanding the factors that influence consumers’ decisions to purchase local products is crucial for promoting sustainable economic growth in developing countries. This study addresses the gap in empirical research by examining how consumer ethnocentrism affects purchasing behavior toward local products in Cambodia through the lens of the extended Theory of Planned Behavior (TPB). Using a quantitative approach, data were collected from 500 fourth-year undergraduates across various faculties at BELTEI International University via structured questionnaires and analyzed using Excel and SPSS. The results reveal that consumer ethnocentrism significantly and positively influences purchase intention (β=0.605, p<0.001) and affects the TPB components—attitude, subjective norm, and perceived behavioral control. Attitude (β=0.230, p<0.001), subjective norm (β=0.126, p<0.01), and perceived behavioral control (β=0.525, p<0.001) each positively contribute to purchase intention, explaining 66.0% of its variance. These findings underscore the vital role of consumer ethnocentrism in encouraging local product purchases and validate the extended TPB as an effective framework for understanding consumer behavior in Cambodia. The study provides valuable insights for policymakers, producers, consumers, and researchers to develop strategies that enhance support for local products and promote economic sustainability. Future research is recommended to further explore consumer ethnocentrism within the extended TPB framework across diverse sectors and cultural contexts.
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