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All Journal Business Innovation and Entrepreneurship Journal Utsaha: Journal of Entrepreneurship DIROSAT: Journal of Education, Social Sciences & Humanities Indonesian Educational Research Journal International Journal of Basic Education Research Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
cheng, chhayna
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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A Review of Benefits, Challenges, and Strategies of Students’ Oral Presentation in Higher Education cheng, chhayna
Indonesian Educational Research Journal Vol. 3 No. 2 (2025): Educational interventions and management to facilitate various student skills
Publisher : CV. Samuel Manurung and Co

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56773/ierj.v3i2.113

Abstract

Although a growing body of research has assessed students’ oral presentations in higher education, a comprehensive and unified exploration of their benefits, challenges, and strategies remains limited. This review aims to fill this knowledge gap by integrating and analyzing these aspects into a cohesive framework. Using a literature review approach, document analysis, and specific inclusion criteria, 104 articles were gathered from reliable sources and published between 2020 and 2025. By utilizing secondary data, the review reveals that oral presentation provides significant benefits for students, such as developing speaking skills, improving critical thinking, enhancing communication skills, and increasing academic engagement. However, several challenges go beyond these benefits, including students’ anxiety, levels of students’ knowledge, lack of adequate preparation, and body language issues, which can hinder students’ oral presentation performance. Therefore, this review highlights effective strategies across different contexts and organizations, such as reading engagement, script preparation, sufficient rehearsal, peer assessment, self-assessment, building self-confidence, and fostering self-motivation, all of which are essential for addressing challenges in higher education. Overall, this review suggests that future research should rigorously examine students’ oral presentations in higher education across various settings and institutions.
HOW CONSUMER ETHNOCENTRISM INFLUENCES PURCHASE INTENTION OF LOCAL PRODUCTS IN CAMBODIA: INSIGHTS FROM THE EXTENDED THEORY OF PLANNED BEHAVIOR Cheng, Chhayna
UTSAHA: Journal of Entrepreneurship [IN PRESS] Vol. 5 Issue 1 (2026)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v5i1.913

Abstract

Understanding the factors that influence consumers’ decisions to purchase local products is crucial for promoting sustainable economic growth in developing countries. This study addresses the gap in empirical research by examining how consumer ethnocentrism affects purchasing behavior toward local products in Cambodia through the lens of the extended Theory of Planned Behavior (TPB). Using a quantitative approach, data were collected from 500 fourth-year undergraduates across various faculties at BELTEI International University via structured questionnaires and analyzed using Excel and SPSS. The results reveal that consumer ethnocentrism significantly and positively influences purchase intention (β=0.605, p<0.001) and affects the TPB components—attitude, subjective norm, and perceived behavioral control. Attitude (β=0.230, p<0.001), subjective norm (β=0.126, p<0.01), and perceived behavioral control (β=0.525, p<0.001) each positively contribute to purchase intention, explaining 66.0% of its variance. These findings underscore the vital role of consumer ethnocentrism in encouraging local product purchases and validate the extended TPB as an effective framework for understanding consumer behavior in Cambodia. The study provides valuable insights for policymakers, producers, consumers, and researchers to develop strategies that enhance support for local products and promote economic sustainability. Future research is recommended to further explore consumer ethnocentrism within the extended TPB framework across diverse sectors and cultural contexts.
A Review of Benefits, Challenges, and Strategies of Students’ Oral Presentation in Higher Education Cheng, Chhayna
DIROSAT: Journal of Education, Social Sciences & Humanities Vol. 4 No. 1 (2026): Innovation in Education and Social Sciences Research
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/dirosat.v4i1.220

Abstract

Despite a growing body of research has examined students’ oral presentations in higher education, a comprehensive, unified exploration of their benefits, challenges, and strategies remains limited. This review aims to fill this knowledge gap by integrating and analyzing these aspects into a cohesive framework. Using a literature review approach, document analysis, and specific inclusion criteria, 105 articles were gathered from reliable sources and published between 2020 and 2025. Using secondary data, the review reveals that oral presentations provide significant benefits for students, including developing speaking skills, improving critical thinking, enhancing communication skills, and increasing academic engagement. However, several challenges go beyond these benefits, including students’ anxiety, levels of students’ knowledge, lack of adequate preparation, and body language issues, which can hinder students’ oral presentation performance. Therefore, this review highlights effective strategies across different contexts and organizations, such as reading engagement, script preparation, sufficient preparation, peer assessment, self-assessment, building self-confidence, and fostering self-motivation, all of which are essential for addressing challenges in higher education. Overall, this review suggests that future research should rigorously examine students’ oral presentations in higher education across various settings and institutions.
A Chatbot Integration in E-Commerce Customer Relationship Management: Insights from the Literature Platforms Cheng, Chhayna
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1171

Abstract

While the body of literature on AI tools continues to grow, research on chatbot integration to support customer relationship management on e-commerce platforms remains limited. This study aims to address this gap by providing an in-depth analysis of chatbot features within a unified framework. This review employs a literature review approach, inclusion criteria, and document analysis as its review methods. The review synthesizes literature from various sources, primarily scholarly works published between 2020 and 2025, including 75 articles. Drawing on secondary data, it indicates that chatbots trace their origins to ELIZA in the 1960s and categorizes them into three main types: AI-based chatbots, rule-based chatbots, and voice-activated chatbots. Chatbots play a crucial role in digital marketing strategies by managing customer expectations, increasing satisfaction, and fostering long-term relationships with platforms such as Amazon, Shopify, Alibaba, and other e-commerce sites. Additionally, they are effective tools for enhancing CRM in e-commerce, including quick responses, personalized interactions, automated replies, and 24/7 customer support. These functions improve information quality, customer satisfaction, retention, and loyalty across various e-commerce settings. Ultimately, this review proposes directions for future research to further explore chatbot integration in supporting customer relationship management across different industries and environments.
The Opportunities, Challenges, and Strategies in Adopting the Franchising Business Model: A Literature Review Cheng, Chhayna
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 1 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i1.2372

Abstract

Despite research on the franchising business model has been growing, a comprehensive examination of its opportunities, challenges, and strategies remains insufficient. This study aims to bridge this gap in the existing literature by offering an in-depth analysis of these aspects within a unified dimension. This study employed a literature review method, integrated inclusion criteria, and used document analysis as its research approach. The study analyzed various documents, mainly scholarly works published between 2015 and 2025. By drawing on secondary data, this review demonstrates that franchising offers numerous opportunities for franchisees, such as existing brand awareness and recognition, support from the franchisor, and product or service innovations. However, it also highlights notable challenges, including legal, economic, and cross-cultural barriers, which can hinder the long-term success of franchising operations. Furthermore, this article emphasizes effective strategies used across different enterprises and sectors, such as franchisee characteristics, strategic management, marketing strategies, ethical standards, and technology adoption, all of which help maintain branding, growth, and resilience in a complex and competitive environment. Overall, this review suggests directions for future research to investigate franchise businesses across various industries and settings rigorously.
A Review of Benefits, Challenges, and Strategies of Students’ Oral Presentation in Higher Education Cheng, Chhayna
International Journal of Basic Educational Research Vol. 3 No. 1 (2026): IJBER: International Journal of Basic Education Research
Publisher : Doctoral Program In Elementary Madrasah Teacher Education Faculty Of Tarbiyah And Education - UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/8r0xp858

Abstract

Although a growing body of research has assessed students’ oral presentations in higher education, a comprehensive and unified exploration of their benefits, challenges, and strategies remains limited. This review aims to fill this knowledge gap by integrating and analyzing these aspects into a cohesive framework. Using a literature review approach, document analysis, and specific inclusion criteria, 104 articles were gathered from reliable sources and published between 2020 and 2025. By utilizing secondary data, the review reveals that oral presentation provides relevant benefits for students, such as developing speaking skills, improving critical thinking, enhancing communication skills, and increasing academic engagement. However, several challenges go beyond these benefits, including students’ anxiety, levels of students’ knowledge, lack of adequate preparation, and body language issues, which can hinder students’ oral presentation performance. Therefore, this review highlights effective strategies across different contexts and organizations, such as reading engagement, script preparation, sufficient preparation, peer assessment, self-assessment, building self-confidence, and fostering self-motivation, all of which are essential for addressing challenges in higher education. Overall, this review suggests that future research should rigorously examine students’ oral presentations in higher education across various settings and institutions.
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