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All Journal IKRA-ITH ABDIMAS Jurnal Ilmiah Multidisiplin (JUKIM)
Herinadharma, Vicky Arief
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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PENGUATAN STRATEGI CITY BRANDING KOTA MALANG PASCA PENETAPAN UNESCO CREATIVE CITY BIDANG MEDIA ARTS Herinadharma, Vicky Arief; Prasatya, Andityas Bima; Taufik, Unirma M.; Lestari, Linda; Yusuf, Yusri; Hermansyah, Hermansyah; Nteseo, Rian Wahyudi Putra; Mihardja, Eli Jamilah
IKRA-ITH ABDIMAS Vol. 10 No. 1 (2026): IKRAITH-ABDIMAS Vol 10 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penetapan Kota Malang sebagai bagian dari UNESCO Creative Cities Network (UCCN) bidang Media Arts pada tahun 2025 merupakan capaian strategis dalam penguatan identitas kota berbasis kreativitas. Namun demikian, pengakuan internasional tersebut menuntut kesiapan ekosistem lokal agar status UNESCO tidak berhenti sebagai simbol prestise, melainkan menghasilkan dampak sosial, budaya, dan ekonomi yang berkelanjutan. Artikel ini bertujuan mendeskripsikan dan merefleksikan kegiatan Pengabdian kepada Masyarakat (PkM) yang difokuskan pada penguatan kapasitas komunitas kreatif Kota Malang melalui kolaborasi dengan Malang Creative Fusion sebagai mitra utama. Metode yang digunakan adalah pendekatan kualitatif deskriptif melalui observasi partisipatif, wawancara mendalam, dan Focus Group Discussion (FGD) dengan pemangku kepentingan ekosistem kreatif. Hasil kegiatan menunjukkan bahwa komunitas kreatif Kota Malang memiliki fondasi budaya dan sumber daya manusia yang kuat, namun masih menghadapi tantangan dalam literasi media arts, konsistensi narasi city branding, serta pengelolaan kolaborasi lintas sektor. Kegiatan PkM berkontribusi pada peningkatan pemahaman media arts sebagai identitas kota, penguatan jejaring kolaboratif, dan operasionalisasi kontribusi terhadap SDGs 4, 8, dan 11. Artikel ini menegaskan bahwa penguatan city branding kota kreatif memerlukan pendampingan berbasis komunitas, pendekatan partisipatif, dan keberlanjutan kolaborasi antara akademisi, pemerintah, dan masyarakat.
Media Arts as a Medium of Urban Cultural Reproduction: The Case of Malang as a UNESCO Creative City Lestari, Linda; Herinadharma, Vicky Arief; Mihardja, Eli Jamilah
Jurnal Ilmiah Multidisiplin Vol. 5 No. 03 (2026): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i03.2716

Abstract

The designation of Malang as part of the UNESCO Creative Cities Network in the Media arts category in 2025 marks a significant milestone in strengthening the city’s identity rooted in creativity. This study aims to analyze the role of media arts as a medium for the reproduction of urban culture in the context of Malang as a global creative city. The study employs a qualitative approach using a case study design. Data were collected through participatory observation, in-depth interviews with media arts practitioners and creative communities, as well as an analysis of documents related to policies and activities within the city’s creative ecosystem. Data analysis was conducted using a thematic-interpretive approach based on Walter Benjamin’s theory of the reproduction of works of art, which highlights the concepts of aura, technical reproducibility, the shift in the value of art from cult value to exhibition value, and the democratization of cultural access through reproductive technologies. The research findings indicate that media arts in Malang City function not only as technology-based artistic practices but also as a medium that represents and reproduces the city’s cultural identity through symbols, narratives, and the social experiences of its community. The development of digital technology enables media art works to be produced, exhibited, and widely distributed through digital platforms, thereby expanding public access to creative works. These findings affirm that media arts play a crucial role in the reproduction of the city’s culture while reinforcing Malang’s identity as a creative city within the global network.
Co-Authors Eli Jamilah Mihardja Hermansyah Hermansyah Lestari, Linda Nteseo, Rian Wahyudi Putra Prasatya, Andityas Bima Taufik, Unirma M. Yusri Yusuf