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All Journal Warta Ikatan Sarjana Komunikasi Indonesia Dinasti International Journal of Education Management and Social Science
Hapsari, Inas Ulfa
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Education Languange, Linguistic, Communication & Media

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Adopsi dan Penerimaan Teknologi AI: Tinjauan Sistematis Berdasarkan Model UTAUT Anggi R., Novia; Hapsari, Inas Ulfa; Irwansyah, Irwansyah
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 2 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i2.327

Abstract

This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) developed by Venkatesh et al. (2003), as a perspective to understand the factors that influence the acceptance of Artificial Intelligence (AI) technology in various aspects of life. This model has been used in various studies to analyze the behavioral intentions of technology users. The method in this study is a literature review, by selecting and analyzing 30 accredited scientific journals published between 2019 - 2025. This study aims to analyze the acceptance and implementation of AI technology and its implications for communication dynamics. The results of the study have important implications for AI technology being accepted and implemented in various sectors. The suggestion that can be offered through this study is to develop strategies to overcome obstacles that may be encountered in the process of technology acceptance and adaptation. One concrete step that can be taken is to provide training or provision aimed at technology users.Keywords: Artificial Intelligence, UTAUT, Technology acceptance, Technology adoption, Systematic literature review.
Commodification of Women's Empowerment (Instagram Community X Case Study) Nabilah, Siti Maharani; Hapsari, Inas Ulfa; Anggi, Novia
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5957

Abstract

This research examines how Community X, a digital network on Instagram, commodifies the issue of women’s empowerment. Adopting a qualitative descriptive approach and drawing on Vincent Mosco’s commodification theory, the study analyzes how empowerment narratives are packaged as paid training, volunteer programs, and promotional activities based on digital content. The narrative of multitasking mothers is also reproduced in Community X’s content to reinforce gender-biased social expectations, while perpetuating an unequal emotional burden on women. The women’s empowerment ostensibly offered by this digital community does not occur within a neutral space. Rather, it is subordinated to economic interests that capitalize on women’s identities as sources of both symbolic and material production. The findings of this study highlight the importance of critically analysing empowerment discourse within the digital ecosystem to avoid participatory biases that obscure the commodification of women and the dynamics of digital labour relations.
Co-Authors Anggi R., Novia Anggi, Novia Irwansyah Irwansyah Nabilah, Siti Maharani