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All Journal International Journal of Social and Management Studies (IJOSMAS)
Dimaculangan, Ernesto
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Awareness and Acceptance of Telehealth among Filipinos in the National Capital Region+ Dalisay, Ricky; Pelaez, Trisha Claire; Dimaculangan, Ernesto
International Journal of Social and Management Studies Vol. 3 No. 5 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.89 KB)

Abstract

Telehealth has gained interest as the rise of the COVID-19 pandemic threatened the safety of every individual, causing the services' expansion worldwide to minimize the spread of the virus. This study explored Filipinos' awareness, perceptions, and acceptance of Telehealth services and examined the correlation between the variables. Quantitative research design with Descriptive Statistics, Pearson R Correlation, and Multiple Regression were utilized to analyze the data gathered from an online survey questionnaire via Google Forms administered to three hundred eighty-five (385) respondents residing in the National Capital Region+ of the Philippines. Results showed that Filipinos agree about being aware of Telehealth services. The subjects also indicated agreement about having positive usefulness and accessibility perceptions about the service, as well as their agreement to accept Telehealth services. Moreover, results showed a significant positive relationship between awareness and the usefulness and accessibility perceptions of Telehealth. The same is true between the usefulness and accessibility perceptions and acceptance of the service. In conclusion, the research results affirm the awareness, perceptions, and acceptance of Filipinos regarding Telehealth services and highlighted the importance of promoting the usefulness and accessibility of Telehealth services since the two perception variables ultimately affect consumers' acceptance to use the service.
Impact of Apple’s Brand Equity Towards Purchase Intentions of Gen Z Thomasians on Secondhand Apple Products De Guzman, Marie; Tabaquin, Kathryn Louise; Dimaunahan, Paula Jane; Dimaculangan, Ernesto
International Journal of Social and Management Studies Vol. 3 No. 5 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (869.575 KB) | DOI: 10.5555/ijosmas.v3i5.200

Abstract

Motivated by the growing multi-platform market of secondhand consumer electronics in the Philippines, this study aims to examine the relationship between the consumer-based brand equity of Generation Z Thomasians towards the global brand, Apple, and the level of purchase intentions of those consumers towards secondhand Apple products. This is a descriptive correlational study following a quantitative research design. The researcher used mean and standard deviation to determine the consumer-based brand equity of Apple and the level of purchase intentions of consumers towards secondhand Apple products, then used regression analysis to find the correlational relationship. This study found that there is a significant relationship between the said two variables. The data for this study was collected from a sample group of 274 respondents from the University of Santo Tomas. The psychometric measures were validated through Cronbach’s alpha using SPSS. This study contributes to the existing body of brand management and consumer behavior literature. Furthermore, this study is beneficial towards technology brand managers and technology marketing managers with regards to developing and improving their brand image and consumer acquisition through their strategic initiatives.
Co-Authors Dalisay, Ricky De Guzman, Marie Dimaunahan, Paula Jane Pelaez, Trisha Claire Tabaquin, Kathryn Louise