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Rulliansyah, Sylva
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Mathematics Physics

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The Influence of Price and Coffee Shop Atmosphere on Coffee Shop Consumer Satisfaction in Sampit City Cahyo Purnomo, Eko; Susanto, Hari; Prasetyo, Deky; Rulliansyah, Sylva
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.258

Abstract

This study aims to analyze the influence of price and atmosphere on consumer satisfaction at Coffee 1999 in Sampit City. The research method used is a quantitative approach with data collection through questionnaires to respondents who are Coffee 1999 customers. The data analysis technique uses multiple linear regression analysis with t-test (partial), F-test (simultaneous), and coefficient of determination (R²). The results of the study show that: (1) the price variable has a positive and significant effect on consumer satisfaction with a calculated t-value (3.655) > t-table (2.02809) and significance (0.001 < 0.05); (2) the atmosphere variable also has a significant effect on consumer satisfaction with a calculated t-value (2.337) > t-table (2.02809) and significance (0.025 < 0.05); and (3) the results of the simultaneous test show that price and atmosphere together have a significant effect on consumer satisfaction with an F-count value (31.152) > F-table (3.26) and significance (0.000 < 0.05). The R² value of 0.627 indicates that the two independent variables influence consumer satisfaction by 62.7%, while the remaining 37.3% is influenced by other variables. This study confirms that the implementation of the right pricing strategy and the creation of a comfortable café atmosphere are important factors in building and maintaining customer satisfaction.
Co-Authors Cahyo Purnomo, Eko Hari Susanto Prasetyo, Deky